In this episode, Joshua Dirks, founder of Project Bionic, discusses his journey from a director of digital intercom communications to starting Project Bionic 15 years ago. He shares insights into the early days of social media marketing, emphasizing the importance of personalization and brand ethos. Dirks highlights the need for strategic content creation, using Eric Qualman's 60-30-10 ratio, and delves into the significance of understanding a brand's core identity. He touches on the success of campaigns for clients like Deono, focusing on child safety seats, and the integration of AI for content testing. Dirks concludes with advice on entrepreneurship, curiosity, and building recession-proof businesses. Connect with Joshua Dirks on LinkedIn and explore Project Bionic's services on various platforms.
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