Breaking Barriers and Building Bridges with Liz Fritz (Ep. 4)

11-08-2023 • 46 mins

How can we create a culture of work-life balance and support for women in the public relations and wealthtech landscape?

In this episode, Elena and Jimmy Moock speak with Liz Fritz, Co-founder and Chief Commercial Officer of wealthtech management consulting firm F2 Strategy, about her journey into wealthtech from corporate public relations. Liz discusses her experience in corporate PR and communications, the joys and challenges of working in a regulated industry, and her transition to entrepreneurship. She also shares her passion for uplifting women and parents in the financial services industry and creating a work environment where everyone feels supported.

Liz discusses:

Her professional journey of jumping ship from corporate banking to life as an entrepreneur at F2 Strategy with her husband and co-founder, Doug Fritz
What it’s like to represent behemoth brands like Wells Fargo as well as her best learning moments from her time there
How public relations and marketing efforts can take brands of various sectors to the next level, along with the key ingredients to a strong marketing and PR program
Her “Dear Wealth Tech” post, and how it led to F2 Strategy’s social campaign #womeninwealthtech
How F2 Strategy’s recent acquisition of Oakbrook Solutions and addition of a private equity partner are bringing the firm into an even brighter future
And more

Resources:

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About our Guest:

Liz is co-founder and chief commercial officer for F2 Strategy, where she leads all brand strategy, digital marketing, social media, content and PR. She brings almost 20 years of experience working with some of the most well-known global brands in the HNW and UHNW space, such as Wells Fargo Private Bank, Abbott Downing, U.S. Bank and BNP Paribas.

Liz is a frequent contributor to wealthmanagement.com, participant in webinars regarding WealthTech digital marketing and alumna of Chief, the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down. She is particularly passionate about creating a company culture of well-being and supporting other women in the WealthTech and Fintech industries. Liz is based in Santa Cruz, CA.