In this episode, we sit down with Jeff Winton, Founder and Chairman of Rural Minds, a nonprofit dedicated to advocating for mental health services in rural America. Jeff shares his deeply personal story of how a family tragedy inspired the creation of Rural Minds and sheds light on the mental health crisis in rural communities, where stigma and lack of access to care create unique challenges. He talks about his career in the biopharmaceutical industry and how it shaped his approach to advocacy. From the isolation of rural life to the growing pressure on fragile healthcare infrastructures, Jeff emphasizes the urgent need for mental health equity and offers insights into how we can better support underserved populations. Listen in to learn more about how Rural Minds is making an impact and why storytelling is central to breaking the silence surrounding mental illness in rural America.