How CEO Robert Pasin Established Radio Flyer's FUNomenal Culture

Robert Pasin, CEO of Radio Flyer Inc., has embraced innovation and change to elevate the legacy brand synonymous with its little red wagons. Robert joins Dan Pontefract on Leadership NOW to discuss his leadership style and how it has helped to resurrect the Radio Flyer Inc. company and brand. Robert heads Radio Flyer Inc., founded in 1917. Radio Flyer is an iconic brand that holds a special place in people's hearts because it instantly transports them to a happy time — to the best parts of childhood. Robert works with a wonderful group of passionate "Flyers" whose mission is to create products that bring smiles to kids of all ages and to create warm memories that last a lifetime. Company sales have grown significantly because of Robert’s focus on building a highly committed and creative team. The product line has expanded beyond the iconic Little Red Wagon™ to include tricycles, scooters, and other ride-ons featuring innovative, beautiful, playful design. Stemming from his FUNomenal leadership style, Robert has created a culture of highly motivated, creative team members who are passionate and love what they do.