Non-Profit Digital Success

In today's episode, we're thrilled to have a special guest, Douglas Spencer, a leader in the field of branding and marketing. With more than 20 years of experience working with global professionals in various sectors including financial services, healthcare, and non-profits, Douglas brings a wealth of knowledge and insights to our discussion. Today, we're going to talk about brand strategy - a crucial factor for the success of any non-profit organization. Douglas will guide us through the process of discovering, shaping, and communicating your unique brand voice. Get ready for an enlightening conversation on how to make your organization stand out and thrive in the non-profit world. Highlights: Brand is not your logoWho's the ideal Donor?Internal CommsAttracting and Retaining TalentAnd more! Visit the Episode Site: www.wowdigital.com/064 #brandstrategy #spencerbrenneman #nonprofit

In this episode, we're diving into a critical topic that all non-profit leaders need to be aware of: the transition from Universal Analytics (UA3) to Google Analytics 4 (GA4). With the deadline for the shutdown of UA3 fast approaching on July 1st, 2023, non-profit organizations must take action to migrate their data to GA4 to avoid losing valuable insights. In this episode, we'll discuss why this transition is crucial, the steps to migrate from UA3 to GA4, and how Wow Digital Inc can support non-profit organizations during this process. So, let's get started! Some quick highlights: What's Google Analytics 4Why Non-Profit Leaders Should Care About the GA4 TransitionSteps to Migrate from UA3 to GA4and more... Check out the show notes by visiting https://wowdigital.com/063 #googleanalytics #universalanalytics #non-profit

In today's episode, we have the pleasure of hosting Melissa Bennett, the CEO of ctrl-f, a digital marketing collective based in Hamilton, Ontario. With her extensive experience in the non-profit sector, Melissa shares her insights on navigating the unique challenges faced by non-profit organizations in the digital world. In this episode, Melissa sheds light on the importance of embracing a non-profit business style, streamlining expenses, and crafting strategies to maximize fundraising results. Join us as we explore how non-profit organizations can thrive in the digital age with Melissa's invaluable guidance and experience. Get ready to be inspired and learn how to take your non-profit's digital success to new heights! Quick Episode Highlights: Switching from the Scarcity MindsetHow to get the right experts to your Non-ProfitInvesting in your StaffAnd more! Check out the show notes by visiting https://wowdigital.com/062 #digitalmarketing #ctrlf #nonprofit

In today’s episode, we had the pleasure of speaking with Justin Levy, the Executive Director of Conscious Alliance. Since taking on the role in 2012, Justin has been instrumental in expanding the organization’s distribution capabilities to bring food and resources to communities in need across the United States. Under his leadership, Conscious Alliance has achieved remarkable growth and impact, including the acquisition of a national distribution centre in Broomfield, Colorado, in 2020. In this episode, Justin shares his insights on non-profit leadership, innovative distribution programs, and the challenges and opportunities of serving communities during a pandemic. If you’re looking to learn from a seasoned leader in the non-profit sector, this episode is a must-listen. Quick Episode Highlights: Involving visual artists and food brandsWorking with music artists and festivalsSurviving and helping the staff during COVIDand more! Check out the show notes by visiting https://wowdigital.com/061#digitalmarketing #consciousalliance #partnerships

In today's episode, we're excited to have Jason Thomson as our special guest! For more than two decades and a thousand projects, speechwriter, storyteller, and pitch specialist Jason Thomson has been hired to passionately win over audiences and sell ideas through content, writing, and storytelling. We're going to talk about the importance of having effective conversations and communicating clearly. Communication is the foundation of all relationships, whether personal or professional, and it's a critical skill for success in any field. Jason will share his expertise on how to craft powerful messages that connect with your audience, as well as tips and strategies for delivering them in a clear, concise, and impactful way. Quick Highlights: What are communicators doing wrong?What should non-profits do first when it comes to storytelling?How can someone change the mind of an audience?And more! Check out the show notes by visiting https://wowdigital.com/060 #digitalmarketing #communication #fundraising #donors #audience

In today's episode, we're excited to have Cindy Wagman as our special guest!  Cindy is the President and Founder of The Good Partnership, a consultancy that helps small nonprofits unlock their potential through effective fundraising strategies.  During our conversation, we'll be delving into the importance of a nonprofit's mindset when it comes to fundraising. We'll explore how shifting to a growth mindset can positively impact an organization's ability to raise funds and achieve its goals. Quick Highlights: The Brain Science behind FundraisingWhy we don't feel comfortable asking for moneyWhy your donors WANT to hear from youAnd more! Check out the show notes by visiting https://wowdigital.com/059 #digitalmarketing #neuroscience #brainscience #fundraising #thegoodpartnership

In today’s episode, we’re happy to have Jason Hopcus as our guest!  Jason is a passionate advocate for mental health and is the President/CEO of NAMI (National Alliance on Mental Illness) of Arapahoe/Douglas Counties.  He’s also the founder of the Connection Project, a for-profit company that seeks to create systems of people working to deepen their relationships with their work, their play, and the world. In this episode, we’ll be discussing the importance of niching your non-profit, and how it can help your organization achieve its mission more effectively. Quick Highlights: Changing the Way People Understand Mental HealthMeasuring the ImpactThe importance of NichingAnd more! Check out the show notes by visiting https://wowdigital.com/058 #digitalmarketing #connectionproject #NAMI #nonprofit #niche

In today’s episode, we are joined by a very special guest, Brendan Kumarasamy, who's the founder of MasterTalk! Brendan is a communication coach who specializes in helping ambitious executives and entrepreneurs become the top 1% of communicators in their industry. He has made it his life's mission to provide free access to communication tools for everyone in the world through his popular YouTube channel, also called MasterTalk.  With his expertise in communication and passion for teaching others, we are thrilled to have Brendan on our show to share his insights and tips for effective human communication in the non-profit space. Quick Highlights: Biggest challenges & struggles with public speaking3 communication tips: lists, questions & exercisesHow to better present onlineHow to communicate if you're an introvertAnd more! Check out the show notes by visiting https://wowdigital.com/057 #digitalmarketing #mastertalk #nonprofit #communication

In today’s episode, we’re so happy to have Joanne Toller! Joanne is with The Cause Specialists, and host of the Empowering Nonprofits podcast. Joanne has been a professional fundraiser and non-profit marketer for over 25 years, and she received her Certified Fund Raising Executive (CFRE) designation in 2010.  She has worked for hundreds of charities on a variety of projects, both locally and internationally. Her passion is teaching. She has taught many workshops and speaking engagements. We brought her on the show to discuss the potential of the Metaverse for non-profits, as they can explore its vastness, use it to build loyalty and connection between generations, and even create a lasting impression in this new universe.  Quick Highlights: What is the MetaverseUsing the Metaverse for Fundraising & MarketingWays of leveraging the Metaverse for non-profitsThe wealth transfer and the next generation of donorsAnd more! Check out the show notes by visiting https://wowdigital.com/056 #digitalmarketing #causespecialists #nonprofit #metaverse

In today’s episode, we’re so happy to have Josh Bloomfield! Josh is the visionary CEO and Founder of Givecloud, a company dedicated to revolutionizing the way non-profits raise funds. With a passion for using innovation to empower non-profits to make a real impact in the world, Josh is a leader in the field of fundraising technology and strategy. We’ve bought him into the show to talk about the gaps that exist in fundraising, and how Josh is working to close them by developing cutting-edge online fundraising tools. We’ll also explore how generational changes are impacting the way donors give and how Givecloud is helping non-profits stay ahead of the curve by creating personalized, donor-centric experiences. He will also share his insights on the shift from traditional transactional fundraising to donor-first experiences, and how this approach can help non-profits build stronger, more sustainable relationships with their supporters. Quick Highlights What was the inspiration behind creating Givecloud?Trustraising, and how does that shift the perspective on fundraising?The generational gap in fundraisingInfluence vs affluenceMonthly payments vs 1-time paymentAnd more! Check out the show notes by visiting https://wowdigital.com/055 #digitalmarketing #givecloud #nonprofit #trustraising

In today's episode, we're glad to have Daniel Alfon! Daniel is a LinkedIn guru who helps organization leaders leverage their LinkedIn presence to get leads - and in the nonprofit world, that means raising awareness and getting more volunteers, sponsorships, and donors. We brought him on the show to discuss how to get the most out of LinkedIn and how to leverage your network relationships to benefit your non-profit organization Some quick highlights: Treat your LinkedIn profile like a website, not a CVLinkedIn’s Creator ModeThe art of leveraging your connectionsUpsides vs downsides of connecting with many people you don't really know3 questions for NGO leaders/marketers to ask themselves to turn LinkedIn presence into a good marketing engineWhat is it that makes our profile headline so important?They accepted my invitation to connect, but nothing happened! Why's that?and more... Check out the show notes by visiting https://wowdigital.com/054 #digitalmarketing #LinkedIn #nonprofit

In today's episode, we're happy to have Amy Laski! She is a passionate and award-winning business leader who thrives on identifying and acting on the opportunities in every challenge Armed with her business education and over 20 years of integrated communications experience as a client and a consultant, Amy flexed her entrepreneurial muscle by founding a virtual PR agency, Felicity. The Felicity "Brains not Bricks™" model breaks the traditional agency mold, delivering a completely client-centric experience based on outputs (not billable hours). We brought her on the show to thoroughly discuss why a nonprofit needs PR to reach out to a larger audience, build successful relationships and alliances with supporters, and promote the causes they care about. Some quick highlights: What's really PR?Well-being MarketingStrategic partnerships and alliancesPR & Custom content for nonprofitsThe three misconceptions about PRInfluencers relationshipsWhat to look for when hiring PRand more… Check out the show notes by visiting https://wowdigital.com/053 #digitalmarketing #publicrelations #nonprofit

In today's episode, we're happy to have Brandon Leibowitz! Since 2007, Brandon has been running and operating SEO Optimizers, a digital marketing company based in LA that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, and leads. We bought him to the show to talk about the importance of SEO for nonprofits, backlinks, analytics, optimizing your website for conversions, and more! Quick highlights: Branded and non-branded searchesBacklinks, the biggest factor in SEOOptimizing your website for conversionsWhat you shouldn’t doAnd more! Check out the show notes by visiting https://wowdigital.com/052 #digitalmarketing #fundraising #nonprofit #seooptimization

In today's episode, we're happy to have Wendy Bonham-Carter! Wendy is a certified Google Adwords specialist, co-host of the Social Action for Climate Change Summit, experienced web designer & all round digital marketing geek. After a 10 year career in the fashion industry, Wendy transitioned into the non-profit sector when she was afforded an opportunity to work for an international NGO. She has worked with a variety of organizations including environmental, education, mental health, wellbeing, sustainability, youth support, cancer and local community initiatives, and over the last 5 years, she’s been supporting grassroot non-profits, enabling them to louden their voice, reach new supporters & drive true impact for their cause. We brought Wendy on the show to talk about the Google and Bing Microsoft Ad grants, how you can apply for them, and how to get the most of them with your marketing campaign. Quick highlights: Ad grants requirements for non-profit organizationsHow to use the advantages to drive donationsUsing the right keywords for the campaignsWhat you are not allowed to do with the ad grantsCommon mistakes that you can avoidIs it better to work in house or to work with an outsource agency?And more! Check out the show notes by visiting https://wowdigital.com/051 #digitalmarketing #fundraising #nonprofit #adgrants

In today’s episode, we’re glad to have Dustin Riechmann! Dustin is a strategic marketing coach and founder of Simple Success Coaching. He helps mission-driven non-profit leaders increase fundraising, and massively grow their network using a Partnership Marketing System. Dustin’s passion for ministry work made him switch from his previous job in engineering to marketing consulting, which success also lead him to start a protein snacks e-commerce at the same time. He has been visiting many podcasts as a guest over the years, sharing all the lessons he’s learned, and all the amazing strategies for building strong and long-lasting marketing relationships. We brought him on the show to talk about business connections, leveraging your current network, getting the best out of your interactions, and much more. Quick highlights: Partnership Marketing SystemRecognizing the influence an organization hasGenerate relationships and make it a systemThe three levels of effectivenessThe importance of having a storyLeveraging your relationshipsQuick wins to leverage LinkedInAnd more! Check out the show notes by visiting https://wowdigital.com/050 #digitalmarketing #fundraising #nonprofit #partnership

In today’s episode, we’re happy to have Kelly Garcia! She is the program manager & marketing director for NPO Centric, a national non-profit incubator. She helps non-profits get off the ground, go, and then grow through education and tools that facilitate capacity building and self-development.  We brought her on the show to talk about this upcoming Giving Tuesday, how to prepare for it, take out the best of it and use it as your end-of-year giving program. This year, Giving Tuesday falls on December 3rd. If you run a non-profit, there are some things you can do to prepare for this day and make the most of it. Quick Highlights: Why should non-profits care about Giving Tuesday?First steps to prepare for Giving TuesdayPrepare the campaign in advanceMake it about the donor and not your organizationCover these fronts for a successful Giving TuesdayThe power of repetitionUse Giving Tuesday as the catalyst for your end-of-year giving programLeverage the impact by inviting your donorsSurpassing Giving Tuesday: How to keep your donors engaged Check out the show notes by visiting https://wowdigital.com/049 #digitalmarketing #nonprofitmindset #nonprofit #givingtuesday

In today's episode, we're happy to have Jane Pfeiffer! She's the founder & president of Fieldtrip, a non-profit marketing agency. Jane guides the Fieldtrip team to develop sound, strategic work imbued with curiosity and significance. Jane says her biggest accomplishment is trusting her team to build an agency bigger than anything she could have dreamed of. But we know the truth of it, as she quotes Yoda— ”Do or do not. There is no try.” Jane does. We brought her on the show to thoroughly discuss the mindset non-profits have when strategizing their marketing efforts. Some quick highlights: The Non-profit Organization Mindset needs to changeMeasuring EfficacyNon-profit Marketing MistakesChanging the Impact Point of ViewWhat should be the donor’s journey?Communication Journeyand more... Check out the show notes by visiting https://wowdigital.com/048 #digitalmarketing #nonprofitmindset #nonprofit

In today's episode, we're glad to have Bryna Dilman on the show! She's the Director of Growth at Fundraising KIT. As an expert in data and analytics with an extensive background in the non-profit sector, Bryna bridges the gap between Fundraising KIT’s offerings, and the unique technology needs of non-profit organizations, ensuring seamless user experience and maximum ROI.  We brought her on the show to talk about her experience delivering innovative strategies and helping non-profits deliver funding for their core mission. As well as asking her how non-profits can leverage the newest marketing tools to spread their message even further. Some quick highlights: What new marketing opportunities have risen for non-profitsOnline presence of non-profitsBest practices for non-profits for boosting donationsAbout donation formsImportance of storytelling for non-profitsEmail campaigns for non-profitsThe impact of connecting with donors, turning them into ambassadorsHow technology has impacted non-profitsand more... Check out the show notes by visiting https://wowdigital.com/047 #digitalmarketing #marketingtools #nonprofit

In this episode, we're glad to have Carol Hamilton on the show! She's the Principal at Grace Social Sector Consulting and also a fellow podcast host for the Mission: Impact Podcast. She's a strategic thinker and works with organizations to envision their future strategy. Practical in her approach, she helps organizations think through who is key to creating their future, how to gather insights, imagine new possibilities, come to agreement on future goals and create an action plan.   With more than 25 years of nonprofit experience, Carol trains frequently on leadership, strategy and innovation topics. She graduated from Swarthmore College and has her Masters in Organization Development from American University. We brought her on the show to hear her insights about strategic planning and how non-profits can make the most of it to reach their goals. Check out the show notes by visiting https://wowdigital.com/046 #digitalmarketing #strategicplanning #nonprofit

In this episode, we're happy to have Ally Dodoo joining us! She's a Fundraising Campaign Manager with over 6 years of experience helping more than 30 organizations create a strategic plan for sustainability by leveraging their online presence. She coins herself a social change influencer. During her time as a fundraising campaign manager, she has worked in partnership with the Dallas Cowboys Stadium, Create Her Foundation and Project Still I Rise to name a few. Her mission is to advocate for a brighter future for social change influencers, nonprofit has been an ugly word for so long its time for a makeover. Some quick highlights:   What can organizations do to build trust with their audience? Leveraging your online presence to increase fundraisingDoes having a social media presence increase donations?How small non-profits can stand out in social mediaAlly's favorite fundraising strategyand more! Check out the show notes by visiting https://wowdigital.com/045 #digitalmarketing  #fundraising  #nonprofit