E25: The Perfect Cup with Andrea Chiaramello of Lavazza Canada

At Ginsler Wealth, we love coffee. Recently, Brian spoke with Lavazza Canada President, Andrea Chiaramello, at the Truffle Kings media preview event, for a special live recorded episode of The Unlimited Podcast.

Andrea Chiaramello was born and raised in Turin, Italy, hometown of Lavazza. He has been a coffee “addict” for decades, after spending most of his working life as an export manager, specializing in Route-To-Market projects, bringing Italian products into international markets (Europe, North and South America, Middle East). Andrea joined Lavazza and moved to Toronto in 2017 leading the Canadian operations across all channels.

Lavazza, also known as Luigi Lavazza S.p.A., is an Italian coffee manufacturer that was founded in Turin in 1895 by Luigi Lavazza. It started as a small grocery store on Via San Tommaso 10 and is currently managed by the third and fourth generations of the Lavazza family. The company imports coffee from various countries, including Brazil, Colombia, Guatemala, Costa Rica, Honduras, Uganda, Indonesia, the United States, and Mexico. Lavazza was introduced to Canada in 1971. The company expanded its presence internationally and began exporting its coffee products to various countries, including Canada. Since then, Lavazza has established a presence in the Canadian market and offers its range of coffee products to Canadian consumers.

Brian and Andrea discuss the history of Lavazza, Italian coffee culture, how to make the perfect cup of coffee at home, and much more.

Make sure to stay tuned to the very end of the episode for a special offer!

If you like what you hear, please don't hesitate to rate us kindly. And if there are particular topics you'd like covered, please let us know.

The full video can also be found on YouTube.

Timestamps

0:00 Disclaimer & intro

3:15 History of Andrea & Lavazza

6:26 Comparing coffee and wine

8:11 Lavazza's operations in Canada and abroad

10:05 Italian coffee culture

11:44 What it takes to make coffee

15:28 Where do the best coffee beans come from?

20:58 Making the perfect coffee at home

25:51 The rules of coffee in different cultures

30:51 Inflation in coffee prices

35:01 Investing in the coffee industry

37:11 Lavazza & tennis sponsorships

38:47 If Andrea could do anything, what would it be?

40:42 Outro and a special treat