Tozuda with Andre Reed

One Hundred Percent with Marcus Lemonis

04-08-2021 • 32 mins

Head injuries seemed to follow entrepreneur Jessie Garcia like a bad habit, earning her the nickname “Tozuda”, or “hard head” in Spanish. Playing through a head injury during a rugby match left her with post-concussive symptoms that lasted months. That’s why she created a helmet-attaching device that signals when the wearer has been hit hard enough to be checked for a concussion. Marcus saw the game-changing potential of her invention and called up Hall of Fame wide receiver Andre Reed to help Jessie understand how she can break barriers in the boardroom and get organizations interested in her product.

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