Chaia Tacos with John Rich

One Hundred Percent with Marcus Lemonis

15-09-2021 • 29 mins

If you live anywhere near the DC area you’ve probably stood in line for a veggie based Chaia Taco. With over 3 million tacos sold, owners Bettina and Suzanne have squashed the idea that vegetables don’t belong in a taco attracting even die hard meat lovers to their two restaurants. Marcus sees a business that could explode with the right franchising strategy so he invites Grammy award nominee and Nashville native John Rich to share his restaurant expertise as well as a tacos jingle he comes up with on the fly.

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