In this episode we discuss: Traditional Economic Theory vs Behavioural Economic Theory Behavioural biases – the shortcuts our minds use to make decisions and what it means for marketers Costly Signalling Theory and examples in life and marketing Why a brand is a costly signal Loss aversion and its roots from our evolution Signalling in...
TLDR
Kyla Scanlon, Devin Friedman, Kat Angus, Sarah Rieger, Matthew Karasz