When Brands Consider 'What If' Moments

The Two Marketeers Podcast

07-02-2024 • 24 mins

2024... we're bringing new material, bringing new material. Or is Lindsay still as obsessed with granola bars as always!?! Tune in to find out!

This episode of The Two Marketeers Podcast kicks off with Lindsay bringing forward a stat from Amazon that the majority of searches within the platform are product, no brand, first. Which begs the question of how brands influence consumers in the moment of purchase and beyond? That fundamental question then sends Sean and Lindsay back down the brand rabbit hole to debate and discuss the role of brands in today's world and how brands can deliver exceptional consumer experiences when much of the experience appears to be out of their control. Sean raises an even more critical question: what happens when the brand experience goes awry?

Happy listening, Marketeers!

You Might Like

The Ramsey Show
The Ramsey Show
Ramsey Network
Marketplace
Marketplace
Marketplace
The Canadian Investor
The Canadian Investor
Braden Dennis & Simon Belanger
CREATIVO
CREATIVO
Roberto Mtz
Motley Fool Money
Motley Fool Money
The Motley Fool
The Prof G Pod with Scott Galloway
The Prof G Pod with Scott Galloway
Vox Media Podcast Network
THE ED MYLETT SHOW
THE ED MYLETT SHOW
Ed Mylett | Cumulus Podcast Network
TLDR
TLDR
Kyla Scanlon, Devin Friedman, Kat Angus, Sarah Rieger, Matthew Karasz
Jocko Podcast
Jocko Podcast
Jocko DEFCOR Network
The Tim Ferriss Show
The Tim Ferriss Show
Tim Ferriss: Bestselling Author, Human Guinea Pig