You've got to be comfortable with being uncomfortable - Steve McVicker | LMFAB 122
Meet Steve McVicker, co-founder and Chief Brand Officer of the iconic Canadian Caesar brand, Matt & Steve's. Matt & Steve’s journey began with a single goal: to make the classic Caesar even better.
Growing up in a family of entrepreneurs, Steve’s entrepreneurial flame was ignited at a very young age. Alongside his best friend Matt, Steve set out to elevate the classic Caesar, creating a product that would soon become a staple for Caesar lovers everywhere. What started with The Extreme Bean has now expanded to a full line-up of Caesar essentials, including Caesar Rimmer, Asparagus, Baby Dills, and the Original Spiced Caesar canned cocktail.
As Chief Brand Officer, Steve is the creative force behind the brand’s identity. His ability to connect with people and his relentless drive have been key to the success and growth of Matt & Steve’s.
Crack open a spicy Caesar and join us for a conversation on the evolution of Matt & Steve's, Steve’s entrepreneurial journey, the art of building an iconic brand.
Guest:
Steve McVicker: LinkedIn
Matt & Steve's: Instagram | Caesar Instagram | TikTok | Facebook | Website
Host:
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