By 2007, Facebook finds itself at a crossroads. Its sole focus has been growing its users and traffic. Now, it needs to turn a profit. Luckily for Mark Zuckerberg, Facebook possesses an invaluable asset: deep knowledge of the personal data and habits of its users. But when Zuckerberg teams up with Sheryl Sandberg to monetize that data, it will create a host of issues that will mire Facebook in controversy.
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