Purdue Pharma is betting big on their painkiller OxyContin. But in order for the medication to be the blockbuster they envision, they need to convince doctors it’s more effective and less addictive than other painkillers on the market. They hire hundreds of sales reps to aggressively pitch the drug. Soon, however, doctors and patients report it’s not the miracle drug that was advertised. In fact, it’s driving addiction and overdoses across the country.
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