In 1998, Maruti had an 82% market share in India. By 2000, the Indica model took Tata Motors from just 1% share to 9% share.
On the first episode, we take you to the middle of a big battle where the top player in trucks decided to make its first foray into the car segment; and they were pointing its guns directly at the #1 player in cars.
Yes, this is the battle of Tata Motors vs Maruti Suzuki!
Tune into this episode, as our hosts Anupam and Ambi discuss how Maruti Suzuki, the #1 market leader reacted to an upstart.
Follow Anupam Gupta on LinkedIn: https://www.linkedin.com/in/anupam9gupta
Follow Ambi Parameswaran on LinkedIn: https://www.linkedin.com/in/aparameswaran
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Follow Ambi Parameswaran on Twitter:
https://twitter.com/ambimgp?s=09
Follow Anupam Gupta on Instagram: https://instagram.com/b_50?utm_medium=copy_link
Follow Ambi Parameswaran on Instagram: https://instagram.com/ambimgp?utm_medium=copy_link
You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
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