Bajaj Auto introduced its first indigenous scooter brand in 1972: Chetak. The Chetak's popularity was so high that apparently it's resale value was greater than it's purchase price.
The partnership of Munjal Family & Honda Motors of Japan was so successful that in 1987, Hero produced its 100,000th motorcycle.
Today’s episode features a huge battle between scooters & motorcycles: Bajaj Auto vs Hero Honda
Tune into this episode, as our hosts Anupam and Ambi discuss from a branding & advertising perspective, what makes 2 wheelers so unique? And how do you put technology in the front of a product when customers only want style?
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Ambi Parameswaran on Twitter:
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