SBP 083: Ethics & The Currency of Trust. With Amina Mattern.

In our latest episode, we delve into the critical topic of ethics in marketing and advertising with Amina Mattern, Industry Strategy Lead at LinkedIn Marketing Solutions. Amina shares her extensive experience and insights on the evolving landscape of digital advertising, data privacy, and consumer trust.

Discover how data has become the new currency and why transparency, honesty, and societal well-being are essential for building and maintaining trust. Learn about the impact of regulations like GDPR and CCPA, and explore the potential of synthetic data in market research.

This episode is packed with valuable information for marketers looking to navigate the complex world of digital ethics. Don't miss out on this enlightening conversation. Listen now and take your first step towards becoming a more responsible and effective marketer.

Our Guest

Amina Mattern

https://www.linkedin.com/in/amina-mattern/

Industry Strategy Lead @ LinkedIn Marketing Solutions | Financial Services & Fintech

Experience working agency side, MediaCom, Omnicom, and also held the position of Head of Marketing Strategy for Loblaws.

Our Hosts

Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

References:
Canadian Marketing Association’s Code of Ethics https://thecma.ca/resources/code-of-ethics-standards

Quote of the Episode:

"The way that you handle data and privacy is very much a part of your brand." - Amina Mattern

Timestamps

0:51 - Introduction to Amina Mattern

2:15 - Amina’s career path

4:00: - How roles in brand, agency and platform shaped Amina’s perspective on marketing ethics

5:53 - More data, more regulations

8:30 - Directional trends on regulation and policys

10:40 - Ethics and data privacy impacts brand reputation

12:40 - How local consumer expectations affect ethic & policys

15:28 - Data is currency

17:50 - If you collect data, you need an ethical data strategy

20:09 - Cookie deprecation & ethics

28:43 - A consumer’s responsibility with data collection

32:02 - Ethics in synthetic data

35:30 - Future of ethics in advertising

38:18 - Technology isn’t a substitute for ethics

42:22 - Post-pod with V and Marc