274 – Official Get Rich Guide to Information Marketing by Robert Skrob Review

Have you ever wanted to launch your own information product? Are you looking for a better way to launch and market your eBooks, courses, or coaching programs? In this episode of The New Music Industry Podcast, David shares his thoughts on Robert Skrob’s Official Get Rich Guide to Information Marketing. Download the PDF Transcription Podcast Highlights: 00:17 – Official Get Rich Guide to Information Marketing 00:28 – Russell Brunson’s Secrets trilogy 01:23 – This book is an excellent starting point to learn about information marketing 01:51 – How the book is structured 02:25 – How to launch your business and be immediately profitable and sustainable 03:13 – Chapters on social media, mindset, legalities 03:29 – Where the book falls short 03:53 – Comments on Amazon reviews 05:32 – Closing thoughts Transcription: Hey, what's good, it's David Andrew Wiebe. And today I wanted to talk about a specific book, the Official Get Rich Guide to Information Marketing by Robert Skrob. Now there's a name that rolls off the tongue. Russell Brunson’s Secrets Trilogy & Why it’s Overwhelming In the past, I've talked a little bit about Russell Brunson’s Secrets trilogy, I think it's a great trilogy. There's a lot of fantastic information in those books to help you with your online marketing journey. But at times, you may find yourself a little bit overwhelmed with all the information that Russell provides. His frameworks are quite extensive, and the starting point in his trilogy is Dotcom Secrets, which talks about all the different types of funnels. There's some other important information in there, like how to build your attractive character, and so forth. But at the end of the day, the sheer number of funnels introduced in that book are just mind boggling to me. Expert Secrets is really the most overwhelming book of all with the webinar scripts. I don't know how he proposes anyone put together a perfect webinar script, it gets kind of insane. So, thinking to yourself, “I’ve got to master all this information if I want to build any kind of information marketing business.” Well, it simply isn't true. And I would suggest that going back to this book we're talking about today, the Official Get Rich Guide to Information Marketing is an excellent place to start. You can bypass a lot of the confusion, a lot of the complexity and a lot of the nuance that Russell seems to go deep on, even when it's not necessarily to the reader’s advantage. I get that he wants to dump everything he could possibly say about what he knows about succeeding online, but it just gets to be too much at certain points. How the Official Get Rich Guide to Information Marketing is Structured Now, this book has some introductory sections, talking a little bit about what you can expect if you get into the information marketing business, how you would make money, how much money you can expect to make things like that. Then it moves into the four biggest sections of the book on how to launch your business. Traditionally, when you think about a three-video launch, basically you introduce the offer, you tease the offer, and then you make the offer available to the people that you're talking to. And then you just market it endlessly through as many channels as you possibly can, while you've got the energy to do it. Robert Skrob’s method, by contrast, would allow you to launch your business, not just launch it, but have it sustainable after the launch, because you'll have repeat business if you build your business the way that he suggests. So, the four types of launches include: Teleseminar series Joint ventures Diagnostic surveys Three-day event He had me at teleseminar series, this one makes the most sense to me. Basically, with a teleseminar series, you would book the event, you would invite people to come, you'd have them pay a small amount of money to join in.