057 – How to Build a Community and Monetize Your Passion Organically in 2024 – with Amos Bracewell

It has gotten harder than ever to grow your career or business organically. Dropping your desperate messages onto social media is like a loud fart at a bad party, noticed but annoying. Are you ready to cut through the stinky cloud of frustration and take a different approach to growth? Would you like to see how YOU can build an audience that will adore you and delight in your content? In this episode of Creativity Excitement Emotion, David engages in a conversation with longtime friend, collaborator, and entrepreneur Amos Bracewell, who shares his new, amazing program to help you grow your audience and business organically. Download the PDF Transcript Sponsors: Catapult: If you’re ready to build a community of rabid fans who will happily hire you and buy everything you have to offer, this program is for you! Use the code “Creativity Excitement Emotion” to let Amos know I sent you his way, and he’ll give you a 10% DISCOUNT! Highlights: 00:17 – A delicious meal in Pemberton 01:15 – Amos’ new program 04:23 – What have Amos’ students been able to accomplish? 09:36 – Amos’ next goal and the “secret sauce” to building a Facebook group 12:26 – Can the Catapult program work for any niche? 15:25 – Are there any other monetization opportunities? 17:33 – Are there different tiers to the Catapult program? 18:32 – Reach, Relationship, and Riches 21:41 – What makes Catapult the right opportunity? 23:26 – Closing thoughts Summary: Digital marketing is an ever-changing landscape, and it has gotten harder than ever to attract, engage, and retain an audience on content alone. This has forced many artists and entrepreneurs to turn to advertising as the solution. The only problem is… Advertising has risen in cost, it’s more competitive than ever, and without the help of an expert, creating effective ads can be a crapshoot. In this episode of Creativity Excitement Emotion, David and Amos discuss the solution. A Delicious Hamburger David and Amos briefly bond over their love of food. Amos recently had an incredible burger and fries combo in Pemberton, BC, just north of Whistler, and he says he would recommend the place to anyone. Amos’ New Program David shares that for as long as he’s known him, Amos has been great at building communities – especially Facebook groups. Amos recently turned his knack for growing Facebook groups into a program called Catapult. Amos began building his Facebook group, ENTV Today, in January 2023. In one year, he grew the group from 0 to 5,200 members. By month 11, he’d started to clue in that his group was growing faster than most others out there. He suggests that growing your Facebook group by 50 to 100 members per week is a good pace. But he noticed that his group was growing by 400, 500, and even 600 members per week, completely organically! That’s when he decided that he should begin showing others how it is that he was able to accomplish what he accomplished. One of the keys to creating ongoing engagement, says Amos, is bringing people into your house. If all you’re doing is blasting your message into the void of social media, it’s going to be difficult to get noticed and create a connection with your audience. But if you bring them into your Facebook group, you’re better positioned to interact and connect with your audience continually. This also enhances income opportunities. His first Catapult student started building their Facebook group on February 19. Most of his students are growing by 200 to 300 members per week. Amos has found that roughly 1 to 3% of your group members will become your clients. That means if you have 100 members joining per week, you can expect to land one to three new clients per week. Since his students are growing at 200 to 300 new members weekly, they are landing two to six clients per week. If you have four to 24 clients coming in per week, your sales and marketing challenges should be solved, would you agree?