One thing that professional services and solo subject matter experts struggle with is building an audience and influencing their purchases.
Creating a content marketing engine that achieves this can take agonizingly long - years even. But virtual events that are properly marketed seem able to shorten that timespan.
My guest, Michael Tucker, has refined a program that develops virtual events for clients, and over the past 3 years it has accelerated post-event prospect discussions and sales success.
Graduating from Campbellsville University in Kentucky, he now calls Florida home
Chapters/Timestamps:
0:00:00 Intro
0:01:14 Welcome Michael
0:03:44 Virtual events are good for leadgen
0:29:09 PSA
0:30:17 Running virtual event that embeds call-to-action
0:32:30 Seeding the CTA into event
0:54:50 Michael's coordinates
Links to all People/Products/Concepts mentioned in the show is available on Episode 185’s page on the Funnel Reboot website.
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