James Burstall | How Leaders Can Prepare For The Next Major Crisis

If I were to ask your employees if your organization is ready to navigate the next global crisis, what would they say?

As much as we’d like to think we’re prepared for whatever crisis comes our way, the pandemic and subsequent global supply chain crises clearly proved many organizations are vastly under-prepared to handle any kind of global crisis, let alone internal ones that risk upending our well-laid plans.

So what can leaders do? How can you ensure your organization will fare better when the next storm arrives at your doorstep?

In this episode of my “Leadership Biz Cafe” podcast, I spoke with a leader who not only successfully navigated his company through two major crises, but who’s developed a practical guide any leader can put into practice right now to help them prepare for the next crisis.

James Burstall is the CEO of Argonon, a major international TV production company based in London, with offices in New York, Los Angeles, Liverpool, and Glasgow. His company has produced a number of popular shows, including House Hunters International, Hidden Potential, Lost Treasures of Egypt, Attenborough and the Mammoth Grave, and The Masked Singer UK.

James has worked as an executive producer and producer-director for broadcasters all over the world, and has been featured in the Financial Times, Guardian, Variety, Deadline and Daily Telegraph to name a few.

I’ve invited James to join me on my podcast to talk about his book, “The Flexible Method: Prepare To Prosper In The Next Global Crisis”, which offers a practical guide for leaders based on James’ own experience, as well as the crisis management experience of several other successful leaders, on how to prepare for the next crisis that will inevitably arise.

Over the course of our conversation, James and I spoke about:

• The importance of calm and purposeful leadership and how to accomplish this during a crisis
• In times of crisis, what and how leaders should be communicating to their team
• How organizations can become more adaptable to external change while still holding true to their values
• How to use a crisis as an opportunity to tap into the collective creativity of your employees

If you want to make sure your organization is truly prepared for that next global crisis waiting just around the corner, make some in your day to listen and learn how this successful leader helped his organization to not just survive, but thrive under the pressures and fallout of two major global crises.

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