Ep.36: Edgar Baum, Avasta | How to Correctly Size Your Market

Shiv interviews Edgar Baum, Founder & CEO of Avasta.

Learn how sizing the market for B2B companies and PE investors is critical to properly creating sales projections. Edgar shares his thoughts on what is flawed with the TAM, SAM, and SOM approach and why you should incorporate the WAM approach as well. Plus, hear how to start thinking about your target customers so you can set the right expectations for your business.

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The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.