124: Niche Is Riche, Creating the business you want
You know what they say – Niche Is Riche. Finding a niche for your interior design business can make you rich and successful. But how do you get there, hotties? Shaun and Rebecca discuss the importance of finding and defining your niche in your business. They also share different approaches to finding and defining your niche, from being true to your personal style and skills to identifying unmet demands in the market. They also explore how to define and market their niches through refined language and curated portfolios.
They encourage you to get out there and find your niche. With the right niche, you can build the business and life you want!
In this episode, they discuss:
- Shaun and Rebecca’s plans for the 2024 High Point Market
- What is a niche, and how can interior designers find and define their niche
- Different approaches to finding and defining your niche:
- Being true to your personal style and skills
- Doing research and understanding the market gaps to find your niche and not just following trends
- How can interior designers niche down in terms of project type, price point, design style, home type, or target demographics
- How Shaun and Rebecca have been refining their business niche over the years
- Importance of finding a niche that aligns with your skills and expertise
- How niching helps with marketing, branding, and attracting ideal clients
- Editing your portfolio — hiding projects that don't align with your style, highlighting projects that showcase your style
- How to overcome common challenges in niching like differentiating from other designers
- Showcasing your niche through imagery, mood boards, Pinterest, blog posts, etc
- Working remotely or nationally to broaden your market size
Mentioned:
Episode 121: Evan Larkin, SEO for Interior Designers: https://hotyoungdesignersclub.com/episodes/121-evan-larkin-seo-for-interior-designers/
How to Find Your Business Niche on Business News Daily: https://www.businessnewsdaily.com/6748-business-niche-characteristics.html
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