121: Evan Larkin, SEO for Interior Designers

Hot Young Designers Club | Interior Design Business Podcast

07-06-2024 • 1 hr 24 mins

Why do interior designers need SEO? Why is SEO the key to keeping your interior design business ranking on Google? SEO expert Evan Larkin explains why SEO is so important for your business’s online presence and gives a live SEO audit of Shaun’s website. Listen in to Evan’s observations on Shaun’s website, Wrensted Interiors, and learn what to fix on your own website.

In this episode, they discuss:

SEO audit of Shaun’s website: https://wrenstedinteriors.com/
Best platforms for website creation for designers
The importance of website accessibility and ADA compliance for SEO
Mistakes that hurt your SEO
Important on-site SEO elements like meta titles, descriptions, and headers
Importance of image optimization for SEO and the best practices that should be followed
What should be the word count and keyword usage in the website content
How to utilize Pinterest to rank up your website
Do designers need blogs and alternatives to blogs
SEO techniques for small businesses — website optimization, link building, using search console, etc
The importance of optimizing your profiles and reviews on platforms like Google, Facebook, Yelp, etc
Ways to optimize a website and service pages for SEO and the user experience
Using location-specific details in content to improve SEO and connect with local audiences
The value of local traffic versus national traffic for small businesses
How much SEO work can designers do themselves versus needing help from an agency
The process for doing an SEO audit with North County Digital