127: A Conversation with Etch Design Group, Stephanie Nelson & Jessica Nelson redefined their partnership

Hot Young Designers Club | Interior Design Business Podcast

30-08-2024 • 1 hr 11 mins

Shaun and Rebecca sit down with Stephanie Nelson and Jessica Nelson from Etch Design Group, a full-service design studio. Stephanie and Jessica share their journey from colleagues to co-founders and how their unique skills and deep trust have allowed them to build a successful business. They also talk about harnessing the power of AI to streamline their design process and push the boundaries of their creativity.

In this episode, they discuss:

How Stephanie & Jessica met and started Etch Design Group
How they divide responsibilities in their business
The importance of communication and mutual support in their partnership
Building their team gradually, starting with interns and eventually hiring full-time employees as their business grew
Managing a remote team, trusting their team, and giving them autonomy
Their fears and misconceptions about AI and embracing and exploring its potential
AI’s impact on creativity, ethics, and control
How they use AI to improve their efficiency, creativity, and profitability
Why they prefer hourly billing and the pros and cons of using a flat rate
Using AI for design inspiration, visualization, and rendering
The potential of AI to transform the design industry
Different AI tools designers can use to enhance their business operations
Details of their live webinars to help people with various AI tools and techniques

Mentioned:

KBIS: https://kbis.com/

Follow Etch Design Group: https://www.instagram.com/etchdesigngroup/

Check out Etch Design Group online: https://etchinteriordesign.com/

Hear more from Jessica & Stephanie on their podcast: https://podcasts.apple.com/us/podcast/100-lunches/id1727481441

It’s time to discover AI for Interiors online: https://aiforinteriors.com/

Follow them on Instagram: https://www.instagram.com/aiforinteriors/

Check out their podcast: https://podcasts.apple.com/us/podcast/ai-for-interiors/id1734103554

AI Tools Mentioned:

Gemini: https://gemini.google.com/

ChatGPT: https://chat.openai.com/

Midjourney: https://www.midjourney.com/home