110: Dan Mazzarini and his narrative approach to design - BHDM Design
What is your approach to designing projects? Today’s guest, Dan Mazzarini of BHDM Design, shares his unique narrative-based approach to design. By asking the clients questions like “What is the story you want to tell with this house?” Dan helps them pull out their vision and desires beyond just aesthetics. He then works to design a space that brings that narrative to life.
In this episode, Rebecca and Shaun speak with Dan Mazzarini to discuss:
- Dan’s background and how he got into interior design
- Dan’s experience launching brands like Michael Kors
- Dan’s narrative approach to design — asking clients the story they want to tell with the house
- How Dan and his team approach residential vs hospitality clients
- Three things he considers when looking at potential projects — Paid, Promote, Pride
- Dan’s way of structuring his billing and the models that work best for him
- Dan’s team structure and how he runs a geographically dispersed team
- Bringing on a dedicated procurement person to the team and how it has impacted the roles and engagement of his design team
- The importance of designers understanding how products are made
- Establishing a vision for projects through visual boards and narratives
- Challenges of forecasting workload and balancing talent
- Networking and finding new clients through social media and in-person events
Mentioned:
Dan Mazzarini (@danmazzarini) on Instagram
BHDM Design (@bhdmdesign) on Instagram
ARCHIVE (@archivebydanmazzarini) on Instagram
For more on networking with a purpose, check out Episode 99 with Ali Faulker:
Getting new leads through Pinterest: Pinterest for Interior Designers Masterclass
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