119: A Conversation with Ashley Ausland, How her personal hardship lead to growth

Hot Young Designers Club | Interior Design Business Podcast

10-05-2024 • 1 hr 10 mins

Today’s guest, Ashley Ausland, shares her journey of growing her design business over the last few years while dealing with personal hardships—divorce, cancer, and becoming a single mother of four kids. She discusses the lessons she learned about business management, client relationships, and creating homes with soul and timeless appeal.

In this episode, Rebecca and Shaun speak with Ashley Ausland to discuss:

Ashley’s journey of starting her business from her garage with no employees to now having a team of 4
Ashley’s struggles and healing process of going through divorce and cancer and learning the importance of boundaries, self-care, and forgiveness
Growing her design projects from small remodels to ground-up constructions
Vetting clients carefully by looking for red flags like clients who want to change contracts
How Ashley balances her business with caring for her four kids as a single mom
Ashley’s struggles with delegating design work and maintaining creative control over projects
Incorporating vintage elements and old designs into new homes
Preserving historical details in home renovations
Focusing on durability and value over trends
Ashley’s billing model and the challenges she faces while time tracking
The challenges designers face with sharing their work and receiving feedback

Mentioned:

Ausland Interiors Website: https://www.auslandinteriors.com/

Ashley Ausland on Ig: https://www.instagram.com/auslandinteriors/

Ausland Interiors on Pinterest: https://www.pinterest.com/auslandinteriors/

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