What the Landmark Inflation Reduction Act means to the Business of Outdoor Rec

Guest:

Adam Cramer is the founding Executive Director and present CEO of Outdoor Alliance, a national coalition of outdoor recreation advocacy groups that has breathed new life into the conservation movement by harnessing the outdoor community’s passion for place and combining it with a modern approach to organizing and digital engagement. During his time as CEO, Adam has brought new sensibilities to conservation work that have resulted in hundreds of thousands more acres of protected landscapes, improved management for outdoor recreation, and thousands of outdoor enthusiasts awakened to conservation and advocacy work. He is an avid whitewater kayaker and mountain biker, but is always on the lookout for a good skatepark. Adam lives in Maryland with his wife and two kids

Show notes:

On Friday, August 12, 2022, Congress passed the largest ever climate package in the Inflation Reduction Act, an absolute landmark piece of legislation. Channel Mastery has never done an episode on any sort of legislation before today; but know that this show was prioritized. Why? Because of the landmark impact that the IRA is destined to have on our businesses. What’s more, this is a far-reaching (both in scope and timeframe) bill that will create new awareness among our consumers – the outdoor recreation enthusiast. Channel Mastery is 100-percent about understanding our brand fans and target consumers and this bill will ‘train’ them to expect more responsible businesses and brand practices concerning climate mitigation going forward.

The bill is sweeping and complex, and we’ve procured the perfect guide for our episode today in Adam Cramer, the CEO of the Outdoor Alliance, the only non-profit organization in the U.S. that unites the voices of outdoor enthusiasts to conserve public lands and ensure those lands are managed in a way that embraces the human-powered experience. The Outdoor Alliance connects conservation with climate, which positions Adam’s perspective as critical to you, Channel Mastery’s executive audience of outdoor rec business leaders. The Outdoor Alliance is a coalition of national advocacy organizations that includes American Whitewater, American Canoe Association, Access Fund, International Mountain Bicycling Association, Winter Wildlands Alliance, the Mountaineers, the American Alpine Club, the Mazamas, the Colorado Mountain Club, and the Surfrider Foundation.

The Inflation Reduction Act will be on President Biden’s desk by the time you listen to this show, but the interview you’re about to hear in episode 192 is evergreen in that it underscores a tipping point moment in climate and conservation.

Paul Krugman, Opinion Columnist with The New York Times, in his piece “Did Democrats just Save Civilization?” wrote: “This is a very big deal. The act isn’t, by itself, enough to avert climate disaster. But it is a huge step in the right direction and sets the stage for more action in the years ahead. It will catalyze progress in green technology; its economic benefits will make passing additional legislation easier; it gives the United States the credibility it needs to lead a globa