evo’s Bryce Phillips on Brand Evolution and the Future of the Brand

01-10-2022 • 32 mins

Featuring:

Bryce Phillips studied finance, juggling school while living in Whistler BC, skiing professionally for companies including Patagonia and K2, and chasing winters around the world. In 2001 Bryce started Evolución Innovations, Inc. (www.evo.com), an action sports and outdoor lifestyle retail business, and in 2005 opened a flagship store in Seattle, Washington. Originally launching the site with one employee from his living room, evo has grown to over 600 employees, is one of the fastest growing industry retailers in the world, and has retail locations in Whistler, Seattle, Portland, Denver, and Salt Lake City. Bryce’s vision is to continue building a global brand via the evo Ecosystem, seamlessly blending commerce, cause, culture, and community.

Show Highlights:

Bryce Phillips, CEO & Founder of evo, a premier international outdoor retail business joins Kristin on the Channel Mastery Podcast. Bryce and Kristin speak about consumer evolution and the data behind it, de-risking investment and evo’s development, and Bryce’s new approaches to complex problems. They also chat about evo’s recent real estate acquisition of Blue Agave, America’s Best Value Inn in Tahoe City, building a hub similar to their latest project in Salt Lake City. The new SLC site houses a hotel, retail location, a bouldering gym, and a skate park inside a 100,000-square-foot old warehouse space.