The Mindfulpreneur: Build, Launch & Grow Your Brand

Join me and Blair Mlotek, writer, social strategist, and co-founder of Cleo Social, as we tackle the essentials of building a robust social media strategy. Listen in as Blair imparts her wisdom on identifying your target audience, which is the cornerstone of any effective social media plan. We discuss the importance of remaining flexible with your strategy, ensuring it evolves with your audience's needs and the ever-changing landscape of social media marketing. As we progress, we shift our focus to the undeniable impact of social media on sales. Understand how engagement metrics like post saves and shares can reveal the true value of your content and indicate brand awareness. We explore the art of content creation and brand storytelling, emphasizing the significance of sharing a brand's narrative to forge stronger customer connections and drive sales.  If you’re an entrepreneur or managing a brand and have been thinking about building a social media strategy, this episodes for you. We’ll walk you through some of the core questions you should be asking yourself when building a social media strategy and provide you with some tips for whenever you’re feeling unsure or stuck about your next social media move. On this episode we talk about: -Why a social media strategy is important -How to define your target audience -How to set social media specific goals -How to decipher which social platforms are best for your brand -The key to social media posting schedules -Creating content that resonates with your audience -How to optimize your social pages https://www.cleosocial.com/ --- Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram. This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media. Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. https://nomadcre8tive.com/ https://www.amazon.ca/shop/nomadcre8tive https://www.instagram.com/themindfulpreneurpodcast/

This week's episode features a candid discussion with Sophie Collins, co-founder of One Wednesday. Listen in as we unwrap the evolution of her brand; a female-founded company that creates high quality yet attainable products to elevate your everyday life. With features in Goop, Elle, and The Globe and Mail and endorsed by Jillian Harris’ ‘'The Jilly Box’, Sophie has put in the hard work to build a mindful business that suites her life, and not the other way around. Sophie shares how adaptability and a mindful approach to entrepreneurship have been pivotal in aligning her business ambitions with personal values, ensuring that her life isn't overshadowed by her business endeavours.  Discover the crucial role that systems, team building, and mental fortitude play in scaling a business without compromising your well-being. We discuss how maintaining perspective, prioritizing health and family, and the art of strategic trade-offs can lead to a more fulfilling entrepreneurial path. Hear how personal well-being isn't just a luxury, but a necessity that reflects in the success of your professional ventures. I share my personal experiences and strategies in networking and sales, emphasizing the significance of genuine connections and persistent outreach. We also examine the challenges that come with running a business, such as navigating external events and the constant demand for problem-solving. On this episode we talk about: - Being a Mom and Business Owner, Balancing Work and Family Life - Creating a business to suit your life (not the other way around) - The Importance of Prioritizing Rest for Inspiration  - Building Brands Through Collaborations - Pushing Through Failures as a Path to Success https://www.instagram.com/one_wednesday_shop https://www.onewednesdayshop.com https://www.instagram.com/sophieccollins https://www.sophiecollins.com/ https://whatimlovinglately.substack.com/ ---- Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram. This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media. Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. https://nomadcre8tive.com/ https://www.amazon.ca/shop/nomadcre8tive https://www.instagram.com/themindfulpreneurpodcast/

Listen in as I break down the five common pitfalls of social media management that could be hindering your digital success. I share essential tips to enhance your online presence, whether you're building a personal brand or spearheading a company's social media. Discover the art of balancing content types, setting clear goals, and engaging with your audience to create a two-way conversation that can propel your social media efforts to new heights. I also tackle the importance of content optimization and the consequences of neglecting social media analytics. By focusing on value-driven content, you can captivate your audience and maintain their interest without bombarding them with sales pitches. Tune in to learn how to refine your strategy and achieve a more effective and engaging online presence. -- Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram. This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media. Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. https://nomadcre8tive.com/ https://www.amazon.ca/shop/nomadcre8tive https://www.instagram.com/themindfulpreneurpodcast/

Arielle and Elisa are the co-founders of Coldpow; a brand reinventing juicing. Their tasty and nutritious juicing solution is made with whole, freeze-dried fruits, veggies, and superfoods, packaged in a compact sachet for on-the-go convenience. Their product provides all the benefits of consuming cold pressed juice, without the messy and wasteful juicing process. These co-founders share candidly about their brand development journey thus far, from product development, manufacturing issues and their pre-launch marketing efforts. They remind us that a brand is not just built on first impressions but grows through genuine connections and learning from the market's feedback. We also delve into the personal side of entrepreneurship, discussing the delicate dance of work-life balance, especially for women entrepreneurs managing motherhood alongside business ambitions. The founders highlight the significance of a strong support system and share their experiences with the hurdles that come with securing funding and networking. The team at Coldpow is giving you 10% off your first purchase using code MINDFUL10. Visit coldpow.com today. On this episode we talk about: -How Coldpow Came to Be -Navigating Manufacturing for a Product -How to Find a Manufacturer -The 4 Year Journey on Product Development -The Quality Assurance Process in Product Development -Building a Brand and Constantly Re-Branding -The Importance of Honest Feedback in Business Growth -Pitching Your Business in Front of Investors -Evolving Branding Strategies for Product Launch -Overcoming Challenges in the Startup Journey -Navigating Work-Life Balance and Entrepreneurship https://www.coldpow.com/ https://www.instagram.com/coldpowjuice -- Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram. This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media. Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. https://nomadcre8tive.com/ https://www.amazon.ca/shop/nomadcre8tive https://www.instagram.com/themindfulpreneurpodcast/

On this episode we are joined by Taryn Watts, Founder of The Mind Rebel Academy, and winner of Faces Magazine’s Top Life Coach Award. Together, we peel back the layers of intuition, revealing the delicate balance between gut instincts and the deeper wisdom that fuels value-driven decisions. We tackle the emotional rollercoaster that entrepreneurs face and offered alternatives to the high-pressure sales tactics that often muffle our inner guidance. There’s an art to marrying your company's goals with the sacred "why" behind them, an art that can revolutionize both your business and your personal satisfaction. The discussion with Taryn shed light on the profound shifts that happen when we align our actions with our core values. Leadership is an inward journey as much as it is a guiding force for a team or a company. We explore the personal evolution that comes hand-in-hand with entrepreneurship, the kind that demands self-awareness and authenticity. On this episode we talk about: -What is Soul-Led Business Leadership All About? -Inner Alignment Makes for Better Decision-Making -Uncovering Your Deepest Yearnings to Uncover Your True Goals and Dreams -How to Discover your ‘WHY’ in Your Entrepreneurial Journey -Balancing Self-Care and Business Growth -Creating Vision Through Self-Coaching -The Qualities Required for Effective Leadership -The Power of Self-Centeredness and Why Being Self-Centred is a Good Thing LEARN MORE ABOUT TARYN WATTS Freebie: https://www.themindrebel.com/5-days-of-coach-skills-training  Website: https://www.themindrebel.com Instagram: https://www.instagram.com/the_mind_rebel_academy/ Facebook: https://www.facebook.com/the.mind.rebel.academy LinkedIn: https://www.linkedin.com/company/the-mind-rebel-academy/  --- Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram. This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media. Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. https://nomadcre8tive.com/ https://www.amazon.ca/shop/nomadcre8tive https://www.instagram.com/themindfulpreneurpodcast/

Barbora Samieian has successfully co-founded multiple companies, including Field & Social, and Sundays Furniture - one of the leading Canadian furniture brands. Being featured in Forbes, Architectural Digest & National Post, this is just the beginning for her brands. Tune in to uncover the beauty and challenges of starting a business from scratch.  Barbora opened an innovative salad shop called Field & Social in her hometown of Vancouver, and within three years, the business grew from one to four locations. Her candid reflections on the importance of playing to your strengths and learning to pivot through the initial hurdles of hospitality are both educational and uplifting for any aspiring entrepreneur. Barbara also dives into the behind the scenes of Sundays Furniture brand development. Barbara discusses the transition from the digital sphere to the tangible world of showrooms, underscoring the paramount role of customer relationships and firsthand experiences in the luxury market. Her insights into brand-building, from local collaborations to customer feedback integration, offer a masterclass in crafting a resonant and trusted business identity. The heart of our conversation lies in the intricate relationship between entrepreneurship and family, a theme many can relate to, yet few speak of with such honesty.  On this episode we talk about: - Growing Two Businesses While Growing a Family - How to Build a Community Within the Community, in the Furniture Business - Balancing Entrepreneurship and Parenthood - The Importance of Physical Showrooms and Spaces to Help with Sales - Manufacturing Costs and Material Sourcing in Europe and Asia - Navigating Imposter Syndrome in Entrepreneurship https://www.sundays-company.com https://www.instagram.com/sundaysfurniture -- Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram. This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media. Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

This week I’m chatting with the co-founders of Good Juju, Lisa Karandat and Alexa Monahan.  Good Juju is a luxury zero-waste brand selling high performance, all-natural, plastic-free home & body care products that are good for you, and good for the planet, too. Not only are their products formulated with pure, clean, organic ingredients, they are also packaged & shipped in plastic-free, biodegradable & sustainably-sourced materials. On this episode we get into the specifics of Good Juju’s brand creation and deep dive into the product development process. From the rigorous product testing and quality assurance process, to their decision to invest heavily in marketing and PR from the very beginning. We uncover the impact these strategies had on skyrocketing Good Juju to early success. Good Juju has hundreds of 5 star reviews, has been editors pick in Vogue, InStyle, Marie Claire and Cosmopolitan, been named a 'Brand that Matters' by Fast Company and Lisa and Alexa received the "Ones to Watch" award from the RBC Women of Influence. We know entrepreneurship isn’t all rainbows and butterflies so Lisa and Alexa also uncover how they faced challenges head on, like skyrocketing shipping rates, ingredient shortages, manufacturing shut downs and insane interest rates, but with their biggest strength being their ability to pivot, they still managed to build a memorable and ever growing brand. On this episode we talk about: -The Branding Process and Product Development of Good Juju -Why Investing in PR and Marketing Early On is a Game Changer -How to Go About Product Testing, Quality Assurance and Guarantees -The Challenges of Standing Out in Market -Entrepreneurial Lessons in Sustainability -Struggles Launching During a Pandemic -Sustainability Doesn’t Mean Compromise in Quality or Performance -The Plastic Pollution Epidemic -Embracing Imperfect Zero Waste Lifestyle *Visit ⁠hellogoodjuju.com⁠ to get 15% off your first purchase with code mindful15 --- Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram. This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media. Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. https://nomadcre8tive.com/ https://www.amazon.ca/shop/nomadcre8tive https://www.instagram.com/themindfulpreneurpodcast/

Today, we're joined by an extraordinary talent, Kim Gingras, who danced her way from Montreal's cobblestone streets to the glimmering stages of Los Angeles.  Kim’s story is one of sheer determination: from taking her first dance steps later than most due to financial constraints to courageously dropping out of university to chase her dreams, culminating in a career-defining moment on 'So You Think You Can Dance Canada.' Her narrative is a testament to the power of hard work, as we explore her evolution into a multi-faceted force within the dance world, encompassing choreography, public speaking, education, and television. Kim has worked with artists including: Beyoncé, Jennifer Lopez, Justin Timberlake, Ariana Grande, Dua Lipa, Madonna, Niki Minaj, Nick Jonas and XTina Aguilera. She’s performed on some of the world's most prestigious stages such as: The Super Bowl Halftime Show, The Grammys, The MTV Movie Awards, The Voice, Ellen DeGeneres, American Idol, Dancing With The Stars, X- Factor, and Coachella. Kim has been featured in news outlets like: Elle Canada, ET Canada, La Presse and many more. We illuminate the value of cultivating genuine relationships with industry powerhouses, the significance of reputation, and the essentials of professionalism—whether you’re a performer or a business owner. Kim’s newest project is an online mentorship program that distills her 20 years of experience into actionable wisdom for dancers.  This episode is a tribute to resilience, adaptability, and the strength found in self-love, offering encouragement and guidance to anyone with the courage to follow their dreams. On this episode we talk about: -Navigating the Dance Industry from Montreal to Los Angeles -Supporting Dreams Through Giving Back -Building Your Personal Brand Through Networking -Building Relationships in the Entertainment Industry -Building a Successful Freelance Career -Embracing Entrepreneurship and Uncertainty -Artist Budgeting and Retirement Challenges -Negotiating Contracts and Career Transitions -Self-Love, Support and Belief in Pursuing Dreams https://www.kimgingras.com https://www.instagram.com/kimgingras https://www.instagram.com/kimgingrasdance/ -- Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram. This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media. Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. https://nomadcre8tive.com/ https://www.amazon.ca/shop/nomadcre8tive https://www.instagram.com/themindfulpreneurpodcast/

Diana Eskander, Expert Love Coach and Founder of The School of Love™, shares her journey from being a hands-on coach to becoming a successful entrepreneur. Diana reveals her unique rebranding process and how intentional branding, coupled with creativity, has carved out a niche in the online space, along with the hiccups, the breakthroughs, and the unexpected benefits of letting go and trusting her team. This episode is all about growth – personal, professional, and entrepreneurial. It's a dose of inspiration, practical advice, and insightful lessons. Diana has helped thousands of women around the world meet their matches and access deeper layers of love in their existing relationships. She’s been named Top 2 Love Coach by Yahoo, selected as a TEDx speaker and featured on Global TV and CBC, making her the reference for women who crave a different approach to love - one that gets them out of their heads, and into their hearts. On this episode we talk about: - Establishing a Personal Brand in Education - Transitioning to a Team-Based Approach from a Solo Business - Recognizing Influencers in Business - The Importance of Delegating Tasks - Challenges in Building a Team - Managing Brand Messaging and Voice - Flowing in and Out of Inspiration and Mindfulness - Powerful Well-Being for Entrepreneurial Success https://dianaeskander.com/https://www.instagram.com/dianaeskander_/ Facebook: https://www.facebook.com/groups/fearlesslovewithdiana - Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram. This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media. Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. https://nomadcre8tive.com/ https://www.amazon.ca/shop/nomadcre8tive https://www.instagram.com/themindfulpreneurpodcast/

Discover the insider's path to marketing mastery with, Jessica Lemire. As the the Director of Marketing Activations and Event Sponsorship at Union Station, Jessica shares her experiences and insights into the importance of title recognition, especially as a woman in a male-dominated industry, and the nuances of career progression within a single company. Union Station's metamorphosis from a mere transit stop into a buzzing hub of commerce and culture forms the centrepiece of our discussion. Our guest spotlights the station's embrace of diversity, offering a platform where BIPOC and women entrepreneurs can flourish alongside industry titans.  Jessica’s worked on national campaigns with IKEA, Nike, BMO, the Toronto Raptors, and on large stunts for brands like Louis Vuitton, Shiseido, Polestar, OREO, M&Ms, Sony, Audible, Disney and many more.  Listen in for a behind-the-scenes look at the symbiotic relationship between branding agencies and physical retail spaces, and how this partnership is essential for repositioning brands to better connect with their audiences. We talk about the intricacies of providing honest, tailored advice to clients and the importance of adapting to feedback for long-term success. On this episode we talk about: - Career Aspirations and Job Growth - Working With Entrepreneurs and Branding Strategy - Managing Relationships With Different Business Sizes - Data and Networking in Venue Planning - Women's Challenges in the Industry - Importance of Perception in Reality - Tailoring Pitches to Meet Client Needs --- Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram. This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media. Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

Our guest, Alex Pursglove, witnessed her business 10X in growth in under two years while simultaneously strengthening her marriage, deepening her spirituality, and finding greater personal fulfillment. The key, we discover, is aligning with oneself and prioritizing personal growth. Alex guides entrepreneurs, with a strong focus on women, in becoming fully expressed and breaking through limitations to elevate business growth, while living with more joy and ecstasy in daily life. As a master coach, Alex has helped thousands of people across the world with accelerating in business, and more importantly, learning how to accept and love their most authentic selves. She is a speaker and contributor to Authority Magazine, has been featured on the SPEAK stage in New York as well as in Brainz Media and Swaay. On this episode we talk about: - How Alex 10X’ed her business in under two years  - The Key Strategies Alex implemented to 10X her Business - How to Elevate Revenue and Results Through Mindfulness - Navigating Emotional Instability and Business Shifts - How to Deal with Difficult Clients - Simplifying Sales With a Fresh New Perspective on How to Sell - Overcoming Rejection in the Sales Process - Transitioning From Masculine to Feminine Energy in Business - Creating a Values-Driven Business in Collaborative Environment - The challenges of starting a business from scratch Website: https://www.alexpursglove.com Free e-book: https://alexpursglove.co/radicaltrust Podcast: https://podcasts.apple.com/us/podcast/igniting-ecstasy-in-business/id1695919977 Social Media:www.instagram.com/alexpursglove/www.linkedin.com/in/alex-pursglove-1b97348/www.facebook.com/alexandra.pursglove/ - Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram. This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media. Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

This episode’s guest started a business with her dad from their home garage 7 years ago, and have since scaled the company, achieving massive success, generate millions of dollars in sales. Roberta Mantenuto, CEO and co-founder of Fittes, bravely stepped into a male dominated industry and challenged it’s standards over and over. Her approach and passion towards brand, team culture and sustainable growth is apparent as we uncover the stories and strategies behind her leadership.  Fittes turns ugly, forgotten components of interior spaces into beautiful design features (like vents, light switches, outlets and thermostats etc.). On this episode we talk about: - Starting a Business from Home - Why Rebranding Matters and When to Rebrand - Growth, Profitability, and Building a Multi-Million Dollar Brand - Balancing Customer Feedback and Target Demographics - Female CEO's Advantage in Male-Dominated Industry - Brand Building and Reception the Market - Building a Brand With D2C & B2B Channels - Challenges of Service vs. Product Businesses - Defending Patents  - The Changing Work Environment - The Importance of Diversity Within an Organization - Operational Accountability and Company Culture - Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram. This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media. Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. https://nomadcre8tive.com/

On this episode, you’ll be equipped with the tools to determine if your business is ready to invest in advertising. We emphasize upfront that this is not a magic bullet for instant sales, but rather a strategic effort requiring a a well-defined branding strategy, robust online presence, and a finely-tuned website. I’m joined by Isabelle Hillebrand who runs a multi-platform advertising agency called September Marketing, out of Montreal, Quebec. Isabelle’s been providing Strategic recommendations for business growth with a focus on paid media platforms such as TikTok, Meta, Google, YouTube and LinkedIn, across Canada, the United-States and the Caribbean. She reveals the strategies involved in optimizing paid media for lead generation and sales and shed light on the sales process, user experience, and the vital role of the abandoned cart option in the sales funnel and so much more. On this episode we talk about: - When to Know if Your Business is Ready for Running Ads? - Understanding and Optimizing Paid Ads - The Evolution and Effectiveness of Ads - Importance of Creativity and Cohesion in Online Advertising - Why You Should Have Strong Branding and a Marketing Strategy - How to Optimize Paid Media for Sales and Conversions per Platform - Conversion and Tracking in Sales Funnels - Equation for Budgeting and Spending in Marketing - Common Mistakes in Running and Managing Ads - Considerations When Choosing an Advertising Agency - Embracing Imperfection and Taking Action - Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram. This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media. Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

Are you ready to uplevel your business game? This episode is a wake-up call for all entrepreneurs, whether you're just starting out or you're a seasoned pro.  We're peeling back the layers of why a solid brand and marketing strategy is absolutely essential for your business success. I'm here to guide you in understanding the distinct difference between these two strategies, how they work hand-in-hand, and why skipping this crucial step could be your first mistake. On this episode I talk about: -Targeted audience engagement -How to increase brand visibility and recognition -How to create impactful and relevant content that genuinely connects with your potential customers -Setting measurable goals for an impressive ROI  -Why consistent marketing efforts over time (and yes, we're emphasizing 'over time') can boost your brand visibility in ways you've never imagined -The importance of clear, measurable goals to ensure a worthwhile return on investment *** If you’re looking for support in building out a Brand and Marketing Strategy, feel free to book a discovery call with Alyssa here: https://zcal.co/alyssazwonok/service-inquiry - Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram. This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media. Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

Get ready to redefine success the feminine way with our incredible guest, Sloane. Her fresh perspective on cultivating true pleasure from within, embracing the physiological differences between sexes, and working with women’s innate superpowers is nothing short of revolutionary. Sloane gets us thinking about the power of women’s natural cycles and how we can use them to boost our productivity, intuition, and overall well-being. This episode is all about self-love and the transformative power it can have on our lives and businesses. Sloane questions old models of success, introduces new ones, and discusses the transformative power of entrepreneurship as a personal growth tool, and the importance of intuition. On this episode we talk about: - Hitting Your Peak Performance by Leveraging True Pleasure - Harnessing the Power of the Woman’s Cycle - Exploring Self-Love and Finding Personal Happiness - Understanding the Gift of Heightened Awareness - The Future of Women's Success and Well-Being - How to Build Trust and Connect with Yourself to Achieve Business Growth - How Shifting Your Core Personal Beliefs Reflects on Your Business IG: https://www.instagram.com/heartandsloane/ FB: https://www.facebook.com/heartandsloane/ LinkedIn: https://www.linkedin.com/in/therealsloane/ *** Upcoming Live Virtual Experience with Sloane Falling in Love with Yourself January 8-14, 2024 Website link: therealsloane.com/love Registration link: therealsloane.com/lovecourse Falling in Love with Yourself CourseStart The Love AffairThrough this 7-day course, you will experience a new paradigm for your relationship with yourself, the foundation for creating the highest success, impact and connection.During your 7-day journey you'll get: Daily call: We’ll meet on Zoom at 8 am PT for 30-minute live sessionsDaily integration: You’ll do a 15 minute daily integration practiceDaily WhatsApp: Private WhatsApp, as a member you’ll stay up-to-date and supported --- Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram. This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media. Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

This weeks guest is a young entrepreneur, Benjamin Bateman who transformed a humble pop-up gig into a thriving coffee shop, Benji's Coffee Bar. Benjamin's story begins on a humble strawberry farm where he early on sold baked goods, setting the foundation for his entrepreneurial journey. He breaks down how he skillfully navigated the path to running his own business, using pop-up shops as stepping stones to test the market and gives us a glimpse into how he leveraged Social Media to engage with his local audience. On this episode we talked about: - Becoming an Entrepreneur During Childhood - How to Use Instagram for Local Community Connections - Social Media Marketing for Local Businesses - Building a Social Media Strategy Without a Budget - Transitioning From DIY to Building Team - The Importance of Financial Management in Business - How to Manage Challenges With Accounting and Organization - Challenges of Running a Coffee Shop -- Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram. This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media. Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

This weeks guest is Emma Woodman, the co-owner of Bloomfield Beauty Co, an award-winning thriving spa based in Prince Edward County. From the courageous start-up phase to becoming the county's 2023 Employer of The Year, Emma's journey is sure to inspire those who dream of conquering an industry they have little familiarity with. She candidly reveals the initial fears and anxieties she faced, and how she, together with her sister Annie, managed to steer their business to success, even as challenges threatened to derail their progress. In 2018, Emma partnered with her sister, Annie, in opening Prince Edward County’s first luxury spa to offer both classic and medical aesthetics. As the CEO, Emma has built out a team of reception staff, aestheticians, and nurses who provide an exceptional experience for the spa’s patrons from start to finish. Emma oversees all business aspects of the spa, including finances, branding, marketing, human resources, and strategic development. Under her guidance, Bloomfield Beauty Co. has grown its loyal clientele, enhanced its treatment offerings, and strengthened its financial resilience. On this episode we talk about: - How to Start a Business With Confidence and Momentum - Utilizing Expertise and Collaboration in Business - Overcoming Anxiety and Gaining Confidence in Running a Business - Building Brand Cohesion and Marketing Strategies - Challenges in Hiring and Retaining Employees - Importance of Risk Taking in Business - Embrace Experts, Embrace Failure --- Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram. This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media. Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

Meet Mathieu-Alexandre Poupart, a savvy entrepreneur who transitioned from running a business in Montreal to carving out a successful niche in the mortgage brokerage industry.  Mathieu's expertise goes well beyond crunching numbers; he's got a keen eye for the bigger economic picture, always thinking of new ways to invest in long-term business growth. He unpacks his methods for anticipating market shifts, and gives us a snapshot of the rapidly evolving digital marketing landscape. He reveals his business growth strategies, underlining the importance of delegating and how he managed to thrive during unexpected market changes while others were suffering.  Mathieu’s got an arsenal of insights to share, from his unique approach to client education and strategic partnerships, to his constant adaption to market trends. You don’t want to miss this one. On this episode we talk about: - Why Having a Sales’ Strategy is so Important for Business Scaling - How to Stay Informed and Proactive in Finance - Methods for Anticipating Market Shifts - Navigating the Mortgage Market Simplified - Thriving in a Slower Market, Adapting to Economic and Market Changes - Scaling Business Strategies and Investing for Growth - How to Use Social Media to Build a Community of Future Clients - How to Gain Motivation and Perspective as an Entrepreneur - Value of Networking, Building Trust and Nurturing Relationships in Business - Feeling Behind for Your Age in Business as a Sign of Ambition --- Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram. This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media. Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

Taylor Russett, an award-winning business owner shares his story on how he established three thriving businesses by his early 20's. The Grind and Vine, Russett Photography and Snappie Photo Co. His story is an inspiring testament to the power of passion, resilience, and calculated risk-taking.  Taylor sheds light on his unique experiences, highlighting his strategy of leveraging support systems and building robust networks. He also offers insights on how he utilized market situations post-pandemic to grow his businesses, providing valuable lessons on adaptability and strategic decision-making in crisis situations. We also broach the topic of personal identity and its complex relationship with entrepreneurship, as well as the impact of volunteering as an entrepreneur. Taylor’s recent awards and accolades make him a force to be reckoned with: -Top 30 Under 30 Canadian Tourist Business 2022 -Young Entrepreneur of the Year 2022 -New Business of the Year 2023 On this episode we talk about: - The Benefits and Downfalls of Being a Young Entrepreneur - How to Use a Down Economy to Your Businesses Advantage - Building a Brand During a Recession - The Impact Networking has on Growing Your Brand - The Importance of Systems in Business - Using Passion to Ignite Your Entrepreneurial Spirit - Finding Your Identity Beyond Business Ownership --- Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram. This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media. Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

Ever struggle with separating your self-worth from your net worth?  As high-performing entrepreneurs, we constantly seek validation and comfort from external sources, often forgetting to connect with our own hearts.  Atena Morelli, an expert in hypnocoaching, healing, and energy work, demystifies hypnosis. A powerful tool that helps us get in touch with our core essence, and highlights how it's not about disconnecting, but about deeply connecting with ourselves which can lead us and our businesses to success. If you’re struggling with your confidence, or you’re having trouble believing in your ability to achieve great things, or if you’re afraid to make important decisions and take risks, this episode is for you! On this episode we talk about: - Hypnosis for Healing and Growth - Balance of Laziness and Productivity - Building Confidence and Processing Emotions - Overcoming Comparison, Perceptions and Subjective Truths - Navigating Judgment and Self-Acceptance - Navigate Triggering Situations, Develop Emotional Intelligence - Deciphering Reflections and Personal Responsibility - How to Handle Business Setbacks Using Emotional Resilience - The Power of Self-Care and Journaling More from Atena: Website here Instagram here YouTube here Journal here --- Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram. This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media. Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.