How to ditch bad apologies and say sorry like you mean it

Infernal Communication

29-02-2024 • 21 mins

Messing up is often all too easy. But then what? How do you make it right? You apologize and you make it good.


But the days of switching blame with, ‘sorry if’ or explaining away your responsibility with, ‘actually,’ are long gone. We expect better from our apologies. So, how do we do that— how do we apologize like we mean it? That’s where Marjorie Ingall & Susan McCarthy, co-authors of Sorry, Sorry, Sorry: The Case for Good Apologies and co-creators of the super fun site sorrywatch.com, come in. With Karina Schumann, Associate Professor of Social Psychology and Director of the Conflict Resolution Laboratory at the University of Pittsburgh, you’ll hear what a good apology can do for the giver and the receiver.


Join host Lottie Bazley as we break down the anatomy of a good apology and bask in the glory of some of the worst apologies out there.

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