Designer Discussions : Remodeling Business Marketing

Ready to revolutionize your marketing and PR game? Discover the groundbreaking Designer Discussions Academy, where we break down complicated strategies into manageable, impactful actions. This episode unveils the Academy's unique approach, led by our very own "Dr. Flankenstein" (Jason), designed to help design professionals overcome the hurdles of effective marketing. Learn how our weekly Q&A sessions and comprehensive curriculum can transform your brand into the go-to name in your community.Join us as Maria, Miriam, and Jason share the journey from a niche PR membership to a full-fledged educational powerhouse. Gain insights into the supportive community we've built, offering direct access to industry experts and practical advice tailored for designers and remodeling studios. Whether you're looking to enhance your marketing prowess or establish a strong local presence, this episode is packed with invaluable tips and success stories from those who've already benefited. Tune in and start your transformative journey with the Designer Discussions Academy today!If you would like to get the links and show notes for this episode, click on the link below:​https://www.designerdiscussions.com/episodes/episode-124-DD-Academy-New-LaunchTo learn more about the Designer Discussions Academy, click the link below:https://www.designerdiscussionsmarketing.studio/pages/academyTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Can networking feel daunting, especially if you're not a social butterfly? Imagine turning casual conversations into powerful business opportunities without stepping too far out of your comfort zone. Join Jason, Maria, and Miriam on this episode of Designer Discussions as we unravel the secrets of networking tailored for design professionals. Whether it's leveraging LinkedIn connections, engaging with professional organizations like ASID and NKBA, or even educating your own family and friends about your work, we offer practical strategies to expand your reach effortlessly.We didn’t just meet by chance; our professional bonds were forged online, illustrating that meaningful relationships can start with a simple message. Tune in as we share personal stories about unexpected networking hotspots, from college alumni events to sports watch parties. Even if you experience social anxiety or have a packed schedule, we’ve got you covered with tips on making every interaction count. Learn how to harness the power of your immediate network and discover that networking success is more accessible than you think.If you would like to get the links and show notes for this episode, click on the link below:​https://www.designerdiscussions.com/episodes/episode-123-The-Importance-of-NetworkingTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

What if everything you thought you knew about copyright and AI was turned upside down? In this eye-opening episode of Designer Discussions, Maria takes us on a deep dive into the murky waters of AI-generated content and its legal implications for design professionals. Prepare to uncover the crucial distinctions between human-made creations and AI-generated images, and why the latter remains unprotected in the public domain. Through riveting examples and real-world scenarios, Maria reveals the essential updates you need to make to your client contracts, ensuring you stay ahead of the legal curve in this rapidly evolving landscape.Beyond just the legalities, Maria stresses the importance of understanding the terms and conditions of AI platforms. Did you know that images created on free accounts are not only non-commercial but also must be clearly labeled with the platform name and creation date? This episode is a treasure trove of indispensable information, from the potential pitfalls of using AI in your design projects to the ethical obligations of giving proper credit. Tune in and arm yourself with the knowledge to navigate the intersection of design, AI, and copyright law like a pro. This is one episode you can't afford to miss.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-122-The-Top-Things-to-Know-About-AI-and-CopyrightTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Ready to elevate your PR game in 2024? Discover the latest must-have tools and strategies that will keep you ahead of the curve. Miriam sheds light on the shifting PR landscape, spotlighting three essential platforms: Connectively (formerly HARO), Quoted, and the new Source of Sources (SOS). Each platform offers distinct advantages, from robust paid subscriptions to a rapidly growing free service. Join us as we explore these tools and share actionable insights to make your PR efforts more effective than ever.But that's not all! We also delve into the critical role of AI in PR. While AI can be incredibly helpful for brainstorming and outlining, over-reliance can get you blacklisted by journalists and platforms. Learn how to strike the perfect balance between leveraging AI and crafting original, engaging content that stands out. Tune in to this week's episode for these crucial updates and more, ensuring your marketing strategies are cutting-edge and effective in the coming year!If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-121-Marketing-Updates-for-2024Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Ever wondered how to revolutionize your email marketing strategy to maximize engagement and open rates? Tune in to the latest episode of Designer Discussions, where Jason, Miriam, and Maria reveal insider tips on leveraging email automation uniquely tailored for design professionals. Jason refreshes insights from his NKBA presentation, emphasizing the critical role of personalization in email campaigns. Discover how to create effective workflows, segment your audience, and utilize AI to draft welcome messages that resonate with different demographics while maintaining your brand's unique voice.Join us as we explore the importance of regular follow-up workflows, how to gather and utilize audience feedback, and the benefits of investing in the paid versions of top email service providers like MailChimp, Constant Contact, and AWeber. Jason shares practical advice on understanding your email analytics to tailor your content better and improve engagement. This episode is packed with actionable strategies to help you enhance your email marketing efforts, build stronger connections with your audience, and ultimately drive your business forward.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-120-Email-Marketing-TipsPrevious Episodes Referenced:https://www.designerdiscussions.com/episodes/episode-19-email-marketing-tips-for-interior-designersTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Can you imagine not being able to visualize your dream home, even when described in vivid detail? Join us as Maria uncovers the intriguing world of aphantasia, a condition that makes it challenging for some clients to picture design concepts. Discover how this "mind blindness" influences their decision-making and learn creative strategies to bridge the gap between a designer's vision and a client's visualization abilities. Using insights from Scientific American and compelling real-life scenarios, Maria emphasizes the critical role of repeated visual affirmations and contextual support in guiding clients through the design process.In the latter part of the episode, we introduce you to the Designer Discussions Academy membership. Imagine having personal coaching from your podcast hosts and gaining access to a treasure trove of resources designed to elevate your marketing and business growth. Engage with like-minded professionals in our vibrant community through weekly live sessions, and never miss an opportunity for continuous learning. Make sure to subscribe, leave a review, and share the podcast with your network. For more exclusive content and updates, don't forget to visit our website and follow us on social media.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-119-Seeing-Visuals-from-the-clients-perspectivePrevious Episodes Referenced:https://www.designerdiscussions.com/episodes/episode-84-easy-ways-to-talk-about-moneyhttps://www.designerdiscussions.com/episodes/episode-54-how-to-build-trust-with-your-clientshttps://www.designerdiscussions.com/episodes/episode-44-Loss-Aversion-Why-Do-Renderings-WorkTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Have you ever considered the environmental cost of using AI in your interior design projects? Join us as Maria sheds light on the surprising amount of energy needed to generate AI images, comparing it to more familiar energy consumptions like charging a smartphone. We delve into the often-overlooked environmental footprint of AI processing centers, discussing the enormous amounts of energy and water they consume. For interior designers committed to sustainable practices, this episode is a must-listen as we offer practical advice on making more eco-conscious decisions when incorporating AI into your business.In the second part of our episode, we focus on maintaining brand integrity while using AI image generators like MidJourney. Maria offers a wealth of insights, from enhancing design projects with efficient tools to understanding why AI should be avoided for logo creation due to copyright concerns. Learn to be a responsible AI user by opting for energy-saving settings and balancing AI-generated content with genuine, human-created work. This episode provides valuable tips for integrating AI into your design business without compromising your professional identity or values, ensuring you attract real, engaged clients.Links referenced in this episode:https://sustainability.google/reports/google-2023-environmental-report/https://e360.yale.edu/features/artificial-intelligence-climate-energy-emissionshttps://www.technologyreview.com/2023/12/01/1084189/making-an-image-with-generative-ai-uses-as-much-energy-as-charging-your-phone/If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-118-Best-Practices-for-Sustainable-Use-of-AITransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Can the right content type exponentially increase your website traffic? Discover the insider secrets as Miriam, Jason, and Maria highlight the top three types of content that can turn your design website into a traffic powerhouse. This episode promises to equip you with actionable strategies to draw in a crowd, from creating compelling how-to guides and eye-catching infographics to engaging videos that showcase your expertise.Join us as Jason unpacks how-to guides that not only attract DIY enthusiasts but also convert them into clients seeking professional help. Learn why infographics are a game-changer for those who prefer visual content, and how videos on platforms like TikTok and YouTube can give your audience a dynamic glimpse into your design skills. Whether you're a seasoned designer or just starting out, these tips are sure to transform your online presence. Don't miss this episode packed with practical advice and expert insights!If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-117-3-types-of-content-that-drives-traffic-to-your-websiteEpisodes mentioned in this podcast:Episode 116 - Are Blogs Dead - Designer DiscussionsEpisode 93 - 10 Common Video Marketing Mistakes - Designer DiscussionsEpisode 62 - Video SEO Tips for Designers - Designer DiscussionsEpisode 40 - How to drive traffic with SEO - Designer DiscussionsEpisode 33 - Video Marketing Tips for interior designers - Designer DiscussionsEpisode 29 - Reels and TikTok - Short Format Video Tips for Interior Designers - Designer DiscussionsTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Embark on a transformative journey through the ever-evolving landscape of design journalism with us. Discover how the humble beginnings of personal blogging catapulted into professional powerhouses like Design Milk and Apartment Therapy, with insights from Miriam, a pioneer in the blogosphere. Witness the seismic shift to Instagram and TikTok, unveiling how these platforms are rewriting the rules for trend-spotting and media research. As we reminisce about the mid-2010s—the pivotal moment when the balance tipped towards social media—we'll dissect the current prominence of TikTok and its influence on public discourse, and whether blogs still hold their ground in this digital tapestry.Fasten your seatbelt as we navigate the turbulent future of TikTok amidst swirling uncertainties and potential bans, probing its indispensable role in the marketing strategies of savvy businesses. With the wisdom of our guest Jason, delve into the enduring relevance of blogs, armed with analytics to sculpt content that resonates deeply with your audience. We'll share expert strategies for leveraging your Google Business Profile to attract local clientele and extend an exclusive invitation for a content review to ensure your website is a magnet for your ideal customer. Tune in for an episode brimming with strategic insights that promise to redefine your approach to content creation and elevate your presence in the design world.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-116-Are-Blogs-Dead/Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Discover the startling truth behind the investor-driven revolution in home design as we unpack the effects of private equity's stronghold on the market. With 44% of last year's home flips attributed to investors, you'll get an inside look at how this shift is not just altering the landscape of homeownership, but also redefining the value and investment we place in our living spaces. This episode peels back the layers on the surge of short-term rentals and its implications for the interior design industry, questioning whether the essence of creating a home is being lost to the lure of quick profits. As we navigate through the ripple effects of economic uncertainty, hear from industry leaders on how rising interest rates and escalating costs are steering homeowner decisions. We offer a strategic playbook for design businesses bracing for these changes, discussing the pivot from expansive to intimate renovations and the importance of marketing to maintain a steady course through economic headwinds. Drawing on past corporate war stories like those from Kohler Company during the 2008 financial crisis, we provide guidance on how high-end clients are likely to weather this storm, ensuring you're equipped with the knowledge to adapt and thrive in this evolving market.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-114-HARO-is-Dead-Best-Ways-to-Get-Quick-Press-Right-NowTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Discover the seismic shift in the PR universe with the transformation of HARO into Connectively, and the ripple effects it's created across the industry. Our PR whisperer, Miriam, takes you through the dramatic evolution of this vital service, from its 2008 inception by PR guru Peter Shankman to its controversial revamp by Cision. Get ready to grasp the full implications it holds for your business and PR strategy.As we unravel the layers of HARO's metamorphosis, we'll also consider Shankman's bold response: the launch of Help Every Reporter Out (HERO). You'll get a front-row seat to the community's reaction, strategies to adapt, and whether HERO might just save the day for PR professionals seeking media connections. Join Miriam, Maria, and Jason for an insightful tour through the latest PR landscape—it's an episode packed with industry intel you won't want to miss!If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-114-HARO-is-Dead-Best-Ways-to-Get-Quick-Press-Right-NowReference Links from the Episode:https://helpeveryreporter.com/https://www.connectively.us/Sign-up for Designer Discussions Interior Design Media Opportunities service: https://www.designerdiscussionsmarketing.studio/subscribeOther Episodes Discussed in this episode:https://www.designerdiscussions.com/episodes/episode-94-top-10-pr-questionshttps://www.designerdiscussions.com/episodes/episode-92-the-quickest-and-easiest-way-to-get-presshttps://www.designerdiscussions.com/episodes/episode-69-how-to-get-found-by-the-mediahttps://www.designerdiscussions.com/episodes/episode-10-how-to-get-press-as-an-Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Unlock the full potential of your design collaborations with our latest episode, where I, joined by Miriam and our special guest, Maria, reveal the secrets to forging powerful brand partnerships in the world of interior design. We delve into Maria's triumphs at KBiz and provide a wealth of expertise on how to approach brands, pitch perfect content, and use strategic timing to get your projects featured in top magazines. We're not just sharing our experiences; we're equipping you with the tools to capture a brand's attention, plan professional photography, and maximize social media and PR to amplify your design narrative.This episode is a goldmine for designers eager to elevate their work through strategic collaborations. As we unwrap the art of concise communication with brands and media, we emphasize the elegance of a one-page PDF pitch and the craft of including just the right project details to pique interest. With actionable steps on initiating contact with brand PR representatives and coordinating project asset releases, both budding and veteran designers will find value in our discussion. Join us, along with Maria's insider insights, to learn how to navigate the intricacies of brand partnerships and secure those coveted media spots that will spotlight your design prowess.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-113-Brand-Partnerships-Part-2Other Episodes Discussed in this episode:https://www.designerdiscussions.com/episodes/episode-108-how-to-start-conversations-with-brands-at-kbisTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Could the rise of Search Generative Experience (SGE) spell the end for traditional SEO? That's the burning question Jason and Maria tackle in today's engaging discussion. As AI reshapes the way Google Search operates, we peel back the layers of this intricate digital evolution. Prepare to have your mind expanded as we reveal the strategies that will not only preserve, but elevate, your website's content in the age of SGE. Dive into the nitty-gritty with us and grasp the continuing importance of comprehensive content—content that reigns as king and queen in this AI-dominated kingdom.Join us for a stimulating session where we shine a light on the future of online search and content creation. Discover the secret to differentiating your website through in-depth articles, videos, and their transcriptions, ensuring you stay ahead of your competition in SGE searches. With insights into tailoring your content to the ideal client, we confirm that SEO is far from obsolete—it's simply evolving. Embrace this shift with us and learn how to keep your content not just relevant, but indispensable.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-112-How-AI-is-Changing-Google-SearchHere is a link to Google's explanation of SGEhttps://static.googleusercontent.com/media/www.google.com/en//search/howsearchworks/google-about-SGE.pdfTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Discover the seismic shifts that have rocked the digital marketing world as our hosts Jason, Maria, and Miriam, guide you through the transformative events of the past five years. We're unmasking the effects of the pandemic that shoved businesses into the online arena, escalating competition, and driving up ad costs. And that's just the tip of the iceberg. We're talking about the social media juggernaut's leap with the rise of TikTok, forcing platforms to adapt with a newfound emphasis on video content. It's a battleground out there, and we're arming you with the insights to navigate it.As the chatter online grows louder, we dissect the role of AI in content generation and its double-edged sword for small businesses vying to be heard. Jason stresses the art of tailoring content to captivate your ideal client amidst a noisy digital landscape. With ad prices soaring and lead quality waning, we confront the real struggle businesses face on social media. It's not just about brand awareness but fostering authentic connections and sparking genuine engagement. Join us for this captivating conversation, and gear up to elevate your digital marketing game to new heights.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-111-How-Marketing-has-changed-over-the-course-of-the-last-5-yearsTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Prepare to illuminate your world with insights from Jan Rutgers, an industry savant fresh from KBS 2024, as she casts a light on revolutionary interior design trends. This episode is a treasure trove that promises to enrich your understanding of how cutting-edge cabinet lighting is transforming the way we dwell, with innovations like adjustable shelf lighting and temperature control setting the stage for a new era of functionality and style. Water-resistant lighting for showers and the serene beauty of floating design elements are also on the agenda, revealing how these trends are not just enhancing kitchen and bath spaces, but redefining them.As we navigate the evolving landscape of kitchen design, you'll be captivated by the concept of 'soft geometry'—an artistic movement breathing life into the corners of our homes through ergonomic and soothing lines. We don't just stop at shapes; the episode also colors your imagination with the latest trend of personalizing appliances beyond the classic stainless steel. Jan Rutgers expertly breaks down the shift from open shelving to innovative storage that frames both purpose and panache, concluding with a look at how sinks have transcended their humble status to become multifunctional 'water appliances.' Tune in for a masterclass in tailoring your living space to match the beat of modern design.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-110-kbis-2024-trends-from-the-show-floorWebsite referenced in this episode:https://vestabul.com/2024/03/12/design-trends-from-kbis-2024-part-1/Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Unlock the secret to transforming a designer's portfolio with the help of Tori Sikkema, a virtuoso in interior, architectural, and lifestyle photography. Through an engaging dialogue, Tori demystifies the indispensable role professional photography plays in propelling designers into the spotlight of press and publications. She offers her seasoned perspective on the nuances of choosing a photographer whose aesthetic complements a designer’s vision and shares how to harness the power of social media to make that perfect match. If you're a designer eager to cast your work in its finest light or a photography enthusiast fascinated by the blend of artistry and design, this episode holds the keys to elevating your visual storytelling.Step behind the lens with us as we navigate the less often discussed, yet critical aspects of professional shoots, such as image rights, cost-sharing, and crafting a harmonious relationship with photographers. Tori recounts personal experiences that underscore the vitality of clear communication and record-keeping to avoid legal entanglements and maintain fruitful, long-term collaborations. Moreover, we venture into the dynamics of preparing for and savoring the photoshoot process and discuss strategies that ensure your designs continue to captivate audiences across platforms such as Pinterest and Instagram.Link mentioned in this episode:The Six S's of Success to get published: https://torisikkemaphotos.com/sixssofsuccessIf you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-109-Elevating-Your-Design-Portfolio-Through-Professional-Photography-with-Tori-SikkemaTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Ever found yourself at a trade show, admiring brands and wondering how to spark a collaboration that goes beyond a quick exchange of business cards? That’s precisely what we tackle in our latest Designer Discussions podcast. Join Miriam, Maria, and myself along with our guest experts, as we peel back the curtain on the art of conversation at events like KBS. We're not just talking any chat, but the kind that forges partnerships with impact. From navigating the nuances of licensing deals to crafting brand partnerships, we're here to share our personal stories, mishaps, and those golden moments when the stars align, all to help you make authentic connections that last.We understand that standing out in a sea of designers can be daunting, but with our actionable tips on leveraging past projects and showcasing genuine enthusiasm for a brand's offerings, you'll have a blueprint for success. Our discussion doesn't stop at the how-to; we also cover the who-to. With strategic insights on the difference between engaging with sales reps and connecting with those in charge of collaborations, we'll point you towards the right people to make your partnership dreams a reality. And if you're eager for more, I extend a personal invitation to my talk at K-Biz, where I'll be unveiling secrets to a dazzling marketing plan. So tune in, take notes, and ready yourself to navigate the world of brand partnerships with newfound confidence.If you will be at KBIS 2024:Visit the Designer Discussions Crew in the West Hall at Booth W1168Listen to Jason Lockhart's Voices for the Industry Presentation on Tuesday, February 27 from 2:45 - 4:45 in room N260. The title of the presentation, "Master Your Marketing Workshop".If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-108-How-to-Start-Conversations-with-Brands-at-KBISTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Ever wonder how your favorite brands capture their essence in every tweet, ad, and email? That's the power of a consistent brand voice, and this podcast is your ticket to unlocking it for your own business. Join us—Jason, Maria, and Miriam—as we dive into the world of branding with the aid of emerging AI technologies like ChatGPT. We'll expose the heart and soul of what makes a brand's communication tick, and show you how to emulate it across every channel, ensuring your message is not just heard, but felt.Maria leads the charge, illuminating the path to crafting a brand voice that's not only unique but rings true with every word. It's not just about sounding good; it's about resonating with your target audience and standing out from the crowd. We'll also explore how AI tools can act as your personal branding assistant, keeping your business on the cutting edge. So gear up for a session that promises to revolutionize your approach to branding, and strap in for an insightful journey into the world of consistent, compelling communication.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-107-Discovering-Your-Brand-Voice-with-AI-AssistanceTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Step into the future of design with our eye-opening discussion on the top digital marketing trends for 2024, tailored to transform your interior design or renovation business. As you sip your morning coffee, join Miriam, Jason, and our AI virtuoso, Maria, in uncovering the landscape of upcoming innovations that promise to keep your brand at the forefront. We don't just talk theory; we equip you with the practical know-how to harness these trends, from SEO to the dynamic world of social media.Imagine your workflow supercharged by AI, where crafting social media posts and blog content becomes a breeze, leaving you more time to ignite your creative spark. We explore the role of chatbots in customer interactions, ensuring your website is responsive round the clock, even when you're catching those essential Z's. For a deeper dive and hands-on exercises, don't miss our full conversation during the upcoming NKBA presentation – it's the blueprint for marketing success that you've been waiting for.Webinar/Episode referenced in this episode:https://nkba.org/learning/webinars/digital-marketing-trends-in-2024-staying-ahead-of-the-curve/https://www.designerdiscussions.com/episodes/episode-29-reels-and-tiktok-short-format-video-tips-for-interior-designersIf you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-106-Digital-Marketing-Trends-for-2024Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

How will 2024 unfold for you as an interior designer or webop? Give your journey a formidable head start with our dynamic discussion on planning, marketing, PR, and business development, specifically tailored to your industry. You'll find invaluable tips from us - your hosts, Jason, Maria, and Miriam - on reverse-engineering your goals and optimizing your website for voice-activated search. Maria, our resident AI expert, will reveal why personalized content could be your competitive edge in this thriving design landscape.We're also unveiling the truth behind password security - the understated hero in safeguarding your online presence. You'll be enlightened on the necessity of password management systems and two-factor authentication as we shine a spotlight on their pivotal role in your online safety. Our conversation further explores the power of PR in establishing credibility and fostering client acquisition, and we'll be suggesting means for cost-effective training, including the possibility of joining our Academy program. We're eager to hear your topic suggestions and invite you to join us at the Designer Discussions Academy for a monthly focus on all things marketing, PR, and business development. So, let's kickstart this new year with a transformative journey for your interior design business!Episode referenced in this episode:https://www.designerdiscussions.com/episodes/episode-98-become-a-marketing-expert-for-your-businesshttps://www.designerdiscussions.com/episodes/episode-76-developing-a-winning-marketing-and-pr-strategy-for-2023https://www.designerdiscussions.com/episodes/episode-24-developing-a-winning-marketing-and-pr-strategy-for-2022If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-105-Planning-Tips-for-2024Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY