Joanne Martin, a financial planner specializing in Personal Real Estate Corporations (PRECs), discusses the challenges and opportunities for real estate agents in incorporating their businesses. She explains the limitations and benefits of forming a PREC and how it can impact an agent's income and financial planning options. Joanne emphasizes the importance of understanding each agent's unique situation and tailoring financial planning solutions accordingly. She also shares her approach of charging a flat planning fee and outsourcing technical tasks to a team of experts. Joanne's goal is to educate and empower real estate agents to make informed financial decisions. JoAnne discusses the importance of offloading tasks as a business owner and focusing on revenue-generating activities. She shares her experience of hiring an office manager to handle administrative tasks, allowing her to focus on her strengths and passion. JoAnne emphasizes the need for business owners to work on their business rather than in it, and the importance of mindset in achieving success. She also talks about her journey to obtaining her CFP designation and the mindset shift she experienced in realizing her own competence and value as a financial planner. JoAnne discusses her niche market of working with real estate agents and her goal of becoming the go-to financial planner for this industry. JoAnne can be reached at:
https://theprecplanners.ca/
Info@ThePrecPlanners.ca
https://www.facebook.com/profile.php?id=100087489627384
https://www.linkedin.com/company/102782500/
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Keywords: financial planning, Personal Real Estate Corporation, PREC, real estate agents, incorporation, tax benefits, estate planning, investment properties, offloading tasks, revenue-generating activities, hiring an office manager, working on the business, mindset shift, CFP designation, competence, value, niche market, real estate agents