Market Chat!

Federal News Network | Hubbard Radio

Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners will walk away empowered with greater knowledge on how to better market to their targeted federal and state and local audiences. read less
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Episode 25: Trending versus Trendy in the Federal Government
24-01-2023
Episode 25: Trending versus Trendy in the Federal Government
In this episode of Market Chat, we will provide insight into what is Trending versus Trendy that will impact the federal government in 2023 and beyond.

Episodes

Episode 25: Trending versus Trendy in the Federal Government
24-01-2023
Episode 25: Trending versus Trendy in the Federal Government
In this episode of Market Chat, we will provide insight into what is Trending versus Trendy that will impact the federal government in 2023 and beyond.
Episode 24: Insights from expert Federal Sales Leaders: Standing up your federal sales organization and effectively driving revenue at end of fiscal year
19-07-2022
Episode 24: Insights from expert Federal Sales Leaders: Standing up your federal sales organization and effectively driving revenue at end of fiscal year
Episode description not available.
Episode 23: Winning Task Orders: It’s not just about winning the IDIQ contract – that’s when the real work begins – winning task orders!
16-02-2022
Episode 23: Winning Task Orders: It’s not just about winning the IDIQ contract – that’s when the real work begins – winning task orders!
In this episode of Market Chat we discuss with 3 field experts how to ensure your marketing is on target with helping government performance, customer experience and operational costs.
Episode 22: Marketing IT Service Offerings
14-10-2021
Episode 22: Marketing IT Service Offerings
In this episode of Market Chat we discuss with 3 field experts how to ensure your marketing is on target with helping government performance, customer experience and operational costs.
Episode 21: U.S. Federal Government in a Post COVID-19 World
07-07-2021
Episode 21: U.S. Federal Government in a Post COVID-19 World
In this episode of Market Chat we talk with 2 experts in the field of government discussing what we can expect in a Post COVID-19 world as it pertains to reaching our government customers.
Episode 20: Government contracting storytelling: People, plot, place and purpose in GovCon
23-02-2021
Episode 20: Government contracting storytelling: People, plot, place and purpose in GovCon
Episode description not available.
Episode 19: Reflections of a former Office of Small & Disadvantaged Business Utilization (OSDBU) executive
02-12-2020
Episode 19: Reflections of a former Office of Small & Disadvantaged Business Utilization (OSDBU) executive
In this episode of Market Chat we talk with Emily Harman, former Senior Executive Service and Director of the Department of the Navy’s Office of Small Business Programs and the founder of the Onward Movement. Emily will discuss with us what she learned from a very early age all the way thru her 38-year career with the Navy.
Episode 18: Marketing artificial intelligence (AI) solutions to federal agencies
15-07-2020
Episode 18: Marketing artificial intelligence (AI) solutions to federal agencies
In this episode of Market Chat!, a top artificial intelligence (AI) official at the General Services Administration discusses how the federal AI marketplace is maturing, and a panel of three senior marketing officials discuss how their companies are tuning their AI marketing messages to address evolving government needs and challenges.
Episode 17: A chat with government marketing thought leaders
02-06-2020
Episode 17: A chat with government marketing thought leaders
Episode description not available.
Episode 16: Government and industry communication and collaboration - a discussion with Department of Homeland Security procurement
11-03-2020
Episode 16: Government and industry communication and collaboration - a discussion with Department of Homeland Security procurement
In this episode of Market Chat!, we heard from 3 senior procurement officials from the Department of Homeland Security. They shared insights and tips for how industry vendors can better market and sell to DHS.
Episode 15: Get your Digital and Social Media Groove On
07-01-2020
Episode 15: Get your Digital and Social Media Groove On
Episode description not available.
Episode #14– How to Leverage Customer Experience as a Tool for Government Marketing (and gain Customer Loyalty).
23-10-2019
Episode #14– How to Leverage Customer Experience as a Tool for Government Marketing (and gain Customer Loyalty).
We are talking about “The Customer Journey”. If you strive for a customer-centric culture, you must understand your customer’s journey—every step of the way.
Episode 13: Get in the game of multi-partner marketing with distributors
28-05-2019
Episode 13: Get in the game of multi-partner marketing with distributors
Apply what you’ll learn from this episode of Market Chat to start taking advantage of the many benefits that government distributors offer. Distributors are a vital part of our government marketing ecosystem. They bring innovative government-ready solutions that solve the unique needs of government in addition to having superior public sector expertise.
Episode 11: Cybersecurity - become a cybersecurity thought leader
22-10-2018
Episode 11: Cybersecurity - become a cybersecurity thought leader
In this episode of Market Chat we will provide cybersecurity insight from both government and industry experts. Apply what you’ll learn from this episode of Market Chat to make better marketing and sales decisions and increase your company’s visibility within the federal cybersecurity space.
Episode 10: Bridging the gap between IT and healthcare
27-07-2018
Episode 10: Bridging the gap between IT and healthcare
In this episode of Market Chat! you will learn all about the Federal Health IT market. We will talk bridging the gap between IT and Healthcare. Apply what you’ll learn from this episode of Market Chat to make better marketing and sales decisions and increase your company’s visibility within the federal Health IT market.
Episode 9: Winning federal business with small agencies
07-05-2018
Episode 9: Winning federal business with small agencies
In this episode of Market Chat! you will learn about the Small Agency Council a voluntary management association of sub-Cabinet, independent Federal agencies, established in 1986. Does your marketing program resonate with decision makers in small agencies? Apply what you’ll learn from Market Chat to make better decisions and increase your company’s visibility among small agency decision makers.
Episode 8: Winning federal business takes an orchestra!
08-02-2018
Episode 8: Winning federal business takes an orchestra!
On this episode of Market Chat, well cover 3 steps to organize and launch a successful capture team.
7: Episode 7: How to successfully market to government during a CR
10-10-2017
7: Episode 7: How to successfully market to government during a CR
Market Chat
7: Episode 7: How to successfully market to government during a CR
10-10-2017
7: Episode 7: How to successfully market to government during a CR
Market Chat
Episode 6: End of Year Buying Marketing Hype – FACT or FICTION?
09-08-2017
Episode 6: End of Year Buying Marketing Hype – FACT or FICTION?
Episode description not available.