151: Don’t Make These 7 Interior Designer Website Mistakes with Masha Koyen of Content Vertical
This week we’re diving into the writing and messaging on your website with Masha Koyen, a copywriter who works specifically with interior designers. She walks us through the 7 most common mistakes she sees interior designers make on their websites and tells us how we can correct them.
Masha also gives us a preview of what she’ll be covering in her workshop for Design Coven Pro Members on February 28. In support of our theme for the month, heart-centered design, Masha’s workshop is focused on how interior designers can build an emotional connection with their audience through the writing on their websites.
If you aren’t yet a Design Coven Pro Member and would like to join us live (or watch the recording of the workshop later), visit designcoven.com/join to sign up.
About Masha
Masha Koyen is a seasoned messaging strategist and copywriter with over 14 years of corporate marketing experience to the table. She's worked with big guns like Deloitte, KPMG, Open Text, and Pearson before launching her own boutique copywriting agency, Content Vertical.
Today, Masha specializes in messaging strategy and website copywriting for the interior design industry. Her secret sauce? A data-driven approach using her signature REVEAL framework. She dives deep into the audience's psyche, creating engaging narratives that resonate with their core needs and desires.
With Masha, you're not just getting words on a page - you're getting a strategic narrative that captures attention and doesn't let go. Expect engaging web copy that not only tells a story, but inspires action.
Featured in this episode
Featured Tarot deck: The Nomad Tarot
Connect with Masha
Are you an interior designer or are you interested in Holistic Interior Design? Check out my membership program, the Design Coven! This program is a real-world industry mentorship for Holistic Interior Designers that has everything you won't find in traditional design school curriculum. You'll learn from practicing interior designers working on real life projects, and get access to cutting edge vendors, suppliers, furniture makers, textile designers, and design resources that I've curated over my 17 years of design experience. As a member, you'll have the opportunity to build valuable relationships of your own. Learn more.
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Interior Design Resources
Houzz (Affiliate Link)
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