To Negotiate Better, Start with Yourself

HBR IdeaCast

05-03-2024 • 26 mins

The coauthor of the classic book Getting to Yes has new advice on how to negotiate, designed for a world that feels more conflicted than ever. William Ury, cofounder of Harvard’s Program on Negotiation, has come to learn that the biggest obstacle in a negotiation is often yourself—not your opponent. Ury, who also coined the term BATNA, explains the latest thinking from his research and consulting. He shares his tried-and-true methods for overcoming yourself to negotiate better outcomes at work and in life. Ury wrote the new book Possible: How We Survive (and Thrive) in an Age of Conflict.

You Might Like

The Ramsey Show
The Ramsey Show
Ramsey Network
Marketplace
Marketplace
Marketplace
The Canadian Investor
The Canadian Investor
Braden Dennis & Simon Belanger
CREATIVO
CREATIVO
Roberto Mtz
Motley Fool Money
Motley Fool Money
The Motley Fool
The Prof G Pod with Scott Galloway
The Prof G Pod with Scott Galloway
Vox Media Podcast Network
THE ED MYLETT SHOW
THE ED MYLETT SHOW
Ed Mylett | Cumulus Podcast Network
TLDR
TLDR
Kyla Scanlon, Devin Friedman, Kat Angus, Sarah Rieger, Matthew Karasz
The Tim Ferriss Show
The Tim Ferriss Show
Tim Ferriss: Bestselling Author, Human Guinea Pig
Jocko Podcast
Jocko Podcast
Jocko DEFCOR Network