Bonding with BOND - Darnell Brisco, Patricio Hoter and Drea Althoff
We're joined on this episode by Darnell Brisco, Patricio Hoter and Drea Althoff of BOND. Darnell is the EVP of Growth; Patricio is Creative Dir. in A/V; and Drea is SVP, Creative Dir. in Print.
We got many nuggets of wisdom and heard a ton of passion for the work. We discussed
- What it means to be "unanimously collaborative" to create the best cut, the best comp or arrive at the best idea;
- How virtues like empathy and grit have been necessary to get through the last few years and will serve all of us going forward;
- The evolution of campaigns;
- What the process for creating great work is, i.e. how to even get started;
- How creatives incorporate research and data into the content they make...
And so much more!
Be sure to check out our wonderful sponsors:
BRASH - justbrash.com
Defacto Sound - www.defactosound.com/
Oh, and doesn't our new episode artwork look great?!?! HT and many thanks to our brilliant pals at BOND for that.
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And you can find Corey on all the socials @coreysnathan such as
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