Scott Edwards: EVP, Head of Creative Advertising at Fox Entertainment

08-05-2024 • 1 hr 33 mins

Scott Edwards is the EVP of Fox Creative Advertising where he oversees the “formula-free process” of creating the campaigns from first-look trailers, launch promos, current-show episodics, key art one sheets or billboards, custom social content, and anything else on the horizon to help ignite hits such as 9-1-1 LONESTAR, ACCUSED, BOB’S BURGERS, THE CLEANING LADY, CRIME SCENE KITCHEN, FAMILY GUY, KRAPOPOLIS, LEGO MASTERS, THE GREAT NORTH, THE SIMPSONS, THE MASKED SINGER, SPECIAL FORCES, and an array of Gordon Ramsay shows. And prior to Scott’s incredible run at Fox, let’s just say he probably owes you fifteen bucks for, as he would confess, “convincing you to see a movie that didn’t really deliver. It happens. That’s the gig.”

01:57 Introducing Scott Edwards: A Creative Force in Entertainment Advertising;

09:22 The Art of Building Elite Teams and Navigating Industry Changes;

43:51 Elevating Campaigns with Strategic Creativity and Music;

45:16 Crafting Iconic Campaigns: A Deep Dive into Creative Processes;

48:47 Navigating Creative Choices in Entertainment Marketing;

50:22 The Art of Marketing and the Influence of Music;

51:22 Evolving Strategies in Entertainment Marketing;

53:55 The Impact of Teaching on Professional Perspective;

58:27 The Power of Authentic Storytelling in Marketing;

58:58 Learning from the Next Generation: Teaching Insights;

01:14:06 The Future of Entertainment Marketing in the Age of AI;

01:20:20 Personal Reflections and the Importance of Connection

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You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.

And here's Scott on LinkedIn: https://www.linkedin.com/in/scott-edwards-a815466/