Mastering Video Storytelling for Social Impact: How to Leverage Video Content for CSR

In today's episode, you'll learn how video storytelling can amplify your Corporate Social Responsibility and social impact programs. We chat with Tamika Bickham, CEO and Creative Director of TB Media Group, to discuss the power of authentic storytelling and how it can foster emotional connections with your audience. We explore the types of stories that resonate most, the role of authenticity, and how to leverage video content across various platforms. We also review valuable tips on involving employees in your storytelling efforts and how to adapt your content for different audiences.

Timestamp of our discussion:
1:14 - What are the stories CSR leaders can tell to build more support for their social impact programs?
6:06 - How do you involve employees in your CSR storytelling? 9:07 - How can video help build support for your mission or organization?
11:20 - Hallmarks and traits of a video that produces inspired feeling in your audiences
14:57 - Vertical and user generative content style videos
17:41 - Authenticity in your CSR communications and marketing 21:45 - Trends over the next 12-18 months in video-based social impact storytelling that professionals listening to / watching this podcast should monitor closely?
26:43 - When and how can CSR leaders use video storytelling in their campaigns and communications?

Connect with Tamika:

https://www.linkedin.com/in/tamikabickham/ TBMediagroup.com

Music by https://youtube.com/ikson

@iksonmusic