Realtors have long advocated "location, location, location" as a path to investment success. Fast forwarding a few generations, location intelligence applied to risk management is paying dividends well beyond real-estate and Esri is a world leader in this fascinating application of geo-spatial information. Esri business solutions leader Alex Martonik shares examples of businesses making improvements to resilience and the bottom line by combining GIS, financial, technological and political data into risk calculations. Mr. Martonik also shares Esri's approach to "democratizing risk insights", helping solve the all to common problem of procuring buy-in.
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