013: Aimée López, Retail Copywriter & Strategist - Workshop - How to uncover your target customers (Part 2 of 2)

In this recorded workshop, Aimée helps Liv uncover the target audience for her new business concept. Liv identifies three inspirational brands that she admires and explores potential barriers to working with these brands and the problems they solve for their target audience.

Aimée helps Liv discover her brand’s customer journey and the need to create a customer persona to guide her business focus.

This conversation provides a reality check on targeting small businesses and highlights the importance of focusing on experiential and production services.

Takeaways

- Focus on building an experiential company that allows people to experience the brand on a visceral level using their five senses

- Target UK-based community builders who prioritize human-centred and active approaches

- Consider the persona of the community builder, primarily female in their late 20s to early 30s

Connect with Andrea

LinkedIn: https://www.linkedin.com/in/andreapascual

Fashion Brand IG @andreapascual.co: https://www.instagram.com/andreapascual.co

Sushi Fridays IG @sushifridayspod: https://www.instagram.com/sushifridayspod

Connect with Aimée: https://www.copyunleashed.com

Read the transcript of this episode here: https://andreapascual.co/pages/transcript-of-sushi-fridays-ep013-aimee-lopez

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