013: Aimée López, Retail Copywriter & Strategist - Workshop - How to uncover your target customers (Part 2 of 2)

Sushi Fridays The Podcast

05-04-2024 • 43 mins

In this recorded workshop, Aimée helps Liv uncover the target audience for her new business concept. Liv identifies three inspirational brands that she admires and explores potential barriers to working with these brands and the problems they solve for their target audience.


Aimée helps Liv discover her brand’s customer journey and the need to create a customer persona to guide her business focus.


This conversation provides a reality check on targeting small businesses and highlights the importance of focusing on experiential and production services.


Takeaways

- Focus on building an experiential company that allows people to experience the brand on a visceral level using their five senses

- Target UK-based community builders who prioritize human-centred and active approaches

- Consider the persona of the community builder, primarily female in their late 20s to early 30s


Connect with Andrea

LinkedIn: https://www.linkedin.com/in/andreapascual

Fashion Brand IG @andreapascual.co: https://www.instagram.com/andreapascual.co

Sushi Fridays IG @sushifridayspod: https://www.instagram.com/sushifridayspod


Connect with Aimée: https://www.copyunleashed.com


Read the transcript of this episode here: https://andreapascual.co/pages/transcript-of-sushi-fridays-ep013-aimee-lopez


Hosted on Acast. See acast.com/privacy for more information.

You Might Like

The Ramsey Show
The Ramsey Show
Ramsey Network
The Canadian Investor
The Canadian Investor
Braden Dennis & Simon Belanger
Think Fast Talk Smart: Communication Techniques
Think Fast Talk Smart: Communication Techniques
Matt Abrahams, Think Fast Talk Smart
Marketplace
Marketplace
Marketplace
CREATIVO
CREATIVO
Roberto Mtz
Motley Fool Money
Motley Fool Money
The Motley Fool
TLDR
TLDR
Devin Friedman, Sarah Rieger, Matthew Karasz
The Prof G Pod with Scott Galloway
The Prof G Pod with Scott Galloway
Vox Media Podcast Network
PBD Podcast
PBD Podcast
PBD Podcast
The Economics of Everyday Things
The Economics of Everyday Things
Freakonomics Network & Zachary Crockett