Data is the new oil, it's the new gold. And if your company is not leveraging data to secure your future, then you're missing out your competition is going to take you over, look around.
See, which are the biggest companies most profitable companies around Amazon, Google, Facebook, and Microsoft.
All these companies are actually data companies. They collect huge amounts of data about their customers, about their consumers. And then they figure out what exactly their customers want, and then they give it to them.
So this kind of insight is not only for large corporations, but there are tools and frameworks available today that anybody can use it.
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