Advertising has changed a lot. From jingles and magazine spreads to…. short films and well, what isn’t an ad, today? Once the internet came along, attention started to get fractured — and so did client’s budgets. And while agencies stretched themselves thin, once-loyal clients got frustrated with fat margins, a lack of innovation, and insufficient proof their dollars were getting results. And now… they’re ready to take their business elsewhere. And now, agencies who’ve struggled to adapt to a landscape dominated by Google and Facebook, are witnessing consulting firms — with their Big Data, digital expertise, and cozy relationships with the c-suite… become serious competitors in our field.Wait… Did I pick the wrong time to start an agency? How exactly did advertisers lose the plot, here? Host Ron Tite takes a critical look at the industry, and his place in it, to find out what and who is overthrowing agencies, and how the work is changing, because of it.
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