480: Connor Walberg: Expert SEO Tips for Photographers
In this episode of the podcast, I chat with Connor Walberg, an experienced action sports photographer and SEO expert, who shares invaluable tips to kickstart your online presence. From understanding the power of Google My Business to crafting compelling image descriptions, Connor provides a clear roadmap for SEO success tailored for photographers.
The Big Ideas:
- Utilize Google My Business: An optimized Google My Business listing can significantly improve your ranking in local search results, making it easier for potential clients to find you.
- Craft Meaningful Content: Focus on producing helpful and relevant content that answers your audience’s questions and highlights your expertise. Personal experiences make your site stand out.
- Proper Keyword Use: Effective SEO involves natural keyword integration in descriptions and alt text without stuffing. Relevance and locality should guide your keyword strategy.
- Inbound Links are Crucial: Obtaining backlinks from quality and relevant websites increases your site’s authority. Think of it as a popularity contest where credibility is key.
Photography Action Plan:
- Optimize Google My Business Listing: Fill out all sections with accurate information, including hours, services, and engaging photos. Encourage your clients to leave reviews and share their experiences to build trust and improve local SEO.
- Create Helpful Blog Content: Identify common questions or problems your audience faces and address them in your articles. Incorporate personal anecdotes and real-world experiences to make your content relatable and engaging.
- Correct Use of Keywords: Integrate keywords naturally into your website copy and image descriptions to enhance SEO without overwhelming the content. Focus on local keywords and niche-specific terms to attract the right audience and improve your search rankings.
- Build Quality Backlinks: Reach out to relevant industry websites or local businesses for guest posting opportunities or collaborations. Participate in podcasts or write articles for other sites to earn credible inbound links to your site.
- Monitor and Adjust Using Google Search Console: Regularly check your site's performance metrics and keyword rankings in Google Search Console. Optimize your Meta Descriptions to be compelling and relevant, potentially increasing your click-through rates from sear
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