Ep 1: Customer Lifetime Value & How Your Business Can Be Profitable

In their first episode, Nick Bideshi and Ricky Bandelin give their take on demand generation and how it really comes down to lifetime value versus customer acquisition cost. It's simple; if your lifetime value is greater than your customer acquisition cost, that means you have a profitable business. If not, then this could be a challenge for your business. Listen to learn more about their methodology.

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