No matter how small or large your business is, understanding the factors that influence lifetime value is essential to making sound marketing decisions. In part 2 of LTV to CAC, Nick and Ricky will explore three primary factors: frequency, average order value, and contribution margin. We'll also take a look at some real-world examples to help illustrate these concepts. By understanding how each of these factors impacts lifetime value, you can develop strategies to increase profits and grow your business.
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