The Manager’s Playbook 010: Kardinal Offishall – A&R, Def Jam, Artist to Executive, Mentorship, Global Perspective, 360 Deals, and Music Industry Secrets

The Manager's Playbook

24-09-2024 • 3 hrs 7 mins

In this episode of The Manager's Playbook, host Mauricio Ruiz interviews the legendary Kardinal Offishall about his extensive career spanning 30 years as an artist and music executive.


The discussion explores Kardinal's transition from artist to A&R executive, emphasizing the importance of human connections, authenticity, and global perspectives in the music industry. Kardinal shares behind-the-scenes stories, including early interactions with artists like Drake and Rihanna, and offers insights on identifying and nurturing raw talent.


The episode sheds light on the complexities of music business contracts, the solitary nature of being a visionary, and the challenges faced when striving to make an artist a priority in a major label.


Kardinal's enduring success is attributed to his genuine care for others and his commitment to staying true to himself.

Ladies and gentleman, a conversation like this doesn't come cheap. Without further ado, Kardinal Offishall.