Turning up the Volume: Criteo and Brandcrush on Amplifying Retail Media’s Next Act
Big money. Massive margins. Exponential reach. It’s no wonder retail media has emerged as retailers’ top platform monetization play. Opportunities will hit new heights as in-store digitization accelerates and new touchpoints are energized. Brandcrush CEO, Teresa Aprile returns to the show joined by Criteo’s general manager of global enterprise, Sherry Smith, to share exciting updates on retail media’s next revolution as the companies join forces. Join Carol and this dynamic duo as they explore the powerful possibilities that will be unleashed as new in-store, out-of-store, and online assets are activated.
Highlights from the interview:
· Why unified commerce is no longer a pipe dream.
· How in-store digital deployments will change the game.
· Why retailers’ influence will radiate to new spaces.
· How disruptions to agency alliances benefit the ad ecosystem
Information and resources:
Brandcrush sales contact: matt@brandcrush.com
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