Business of Apps Podcast

Today, of all business models the subscription model is the one that rules the world of mobile apps. Long gone the times when you hear the word subscription in a conversation about mobile apps you could only think of apps for content streaming or online media. Today subscription apps are everywhere. On this episode, Léa will share with you best practices for subscription apps monetization. She will cover things like product-market fit, language-market fit, framing the prices, and more. Today’s Topics Include: Léa's backgroundMonetization benefits for subscription appsProduct-market fit: what it is an how to achieve itLanguage-market fitFraming the pricesBuilding trustHow to prevent users churn for subscription appsTakeawaysAndroid or iOS?Leaving her smartphone at home, what features would Léa miss most?What features she would like to see added to her smartphone? Links and Resources: Léa Samrani on LinkedIn Business Of Apps - connecting the app industry Quotes from Léa Samrani: "So, you know, it's not enough to have an amazing idea and an amazing product. You also need enough people that think this is a great idea and a great product. So you need enough of the market as well for it to work. So those are the three things that I think are very much like minimal at least that you really need to start getting some level of product market fit and start building traction. And then there's how you measure that, which is some decent activation and engagement metric, you know, around activation and maybe retention. And if your product have some sort of habituation into it, you can also look at things like stickiness." "In a way before subscription app, one of the best way to get new customer was a referral. It was the word of mouth. You trust a lot more when a brand or a product, when it's endorsed by someone you trust. The exact same principle applied to subscription app." Host Business Of Apps - connecting the app industry since 2012 A message from App Promotion Summit Tickets are available on all of our 2024 summits https://apppromotionsummit.com/ London – 25 Apr 2024NYC – 27 Jun 2024San Francisco – 26 Sep 2024Berlin – 5 Dec 2024

We passed the Equinox a couple of weeks ago - the spring is here and, in kind of celebrating spirit, I want us to take a look back at 2023, a bird-view on the app industry via the one and only State of Mobile report from Data.ai. The app industry is on scale of millions of apps used by billions of people, apps permeate the entire world economy. By now, you just can’t find an industry that hasn’t been influenced by mobile. Competition is high, new technologies emerge and from time to time we all need to take a step back and take a holistic view on the industry to check out on the trends and understand how well we fit into this picture. Today’s Topics Include: Lexi Sydow's backgroundBig data points from the State of Mobile 2024 reportHow much time people spent in mobile apps in 2023How much money people spent in mobile apps in 2023Apps vs. games - where do people spend more time?Mobile advertising growth year over yearAI & Mobile - the increasing popularity of ChatGPT4The influence of Generative AI on top apps growthTop Apps & Games of 2023 Links and Resources: Lexi Sydow on LinkedIn The State of Mobile 2024 reportData.aiSensorTowerBusiness Of Apps - connecting the app industry Quotes from Lexi Sydow: "We saw 257 billion app downloads in 2023 alone, which is a roughly flat year on year. And that's sort of what we'd expect to see given more maturity in the market. These are completely net new installs. And it equates to about almost  half a million downloads every minute is what that equates to you globally" "$171 billion being spent across iOS, Google Play and third party Android stores in China. So the top five markets are China at $52 billion being spent alone. That actually is down 10% year on year. Number two is the U S, up $45 billion, and that's up 6%. Japan at 18 billion is our number three kind of market on mobile, up a modest 1%. " "And in 2023, we saw $64 billion annually being spent in the non game sector, and that has grown roughly 6.5 X from 2016, where it was only $10.3 billion. So just a huge growth in like the last seven or eight years there. "  Host Business Of Apps – connecting the app industry since 2012 A message from App Promotion Summit Tickets are available on all of our 2024 summits https://apppromotionsummit.com/ London – 25 Apr 2024NYC – 27 Jun 2024San Francisco – 26 Sep 2024Berlin – 5 Dec 2024

It’s 2024 and we are all suppose to talk about Generative AI 24/7 but remember what was at the center of attention for so many app marketers before the ChatGPT arrival? Right - TikTok and marketing your apps on TikTok. Well, the platform, despite a number of looming threats for it to be banned, most notably in the US, is there and thriving. Today, I have Inna to share her best practices for doing app marketing on TikTok. Sponsor This episode is sponsored by Perform[cb], leading outcome-based marketing company. Perform[kb] targets marketers' ideal audience and promotes brands with AI-powered, high-value placements on a pay for performance model. Get in touch with their user acquisition team today! Today’s Topics Include: Inna's backgroundWhat is Hily and how it is different from other dating appsHily's framework to work with TikTok as an app marketing channelWork with Creators on TikTok to run influencer marketing campaigns and TikTok AdsTargeting on TikTok AdsHily's approach to ad creatives for app marketing on TikTokAndroid or iOS?Leaving her smartphone at home, what features would Inna miss most?What features she would like to see added to her smartphone? Links and Resources: Inna Sumovska on LinkedIn Hily websiteBusiness Of Apps - connecting the app industry Quotes from Inna Sumovska: "So I would say, first of all, before I start to answer the question, you need to understand that there is still a difference between TikTok and other social media. Because Tiktok is not like a regular social media. You don't go to TikTok to check TikTok. You go to TikTok to have fun, to entertain, to educate yourself. So that's why TikTok, this is like the world leading entertainment platform for short videos. And this is all about the community. So that's why to be the part of this community is to collaborate with those guys, with the Creators." "From my point of view, there is still a difference when it comes to influencers and creators, because influencers they like influence and creators they create. So and this is actually a difference because when we began working with creators on TikTok, we wanted to adjust our experience of working with influencers on Instagram, and we were focusing on, for example, on those guys who have like some number of followers or something like this. But then we understood that TikTok it's like it's not really matter how many followers you have, since your content is entertaining. So that's why we were thinking maybe, like, the number of followers is not really important. Maybe we need to focus on those guys who can create something that our audience will pay their attention to." Host Business Of Apps - connecting the app industry since 2012 A message from App Promotion Summit Tickets are available on all of our 2024 summits https://apppromotionsummit.com/ London – 25 Apr 2024NYC – 27 Jun 2024San Francisco – 26 Sep 2024Berlin – 5 Dec 2024

This week we have another bonus episode for you, this time it’s the recording of our recent webinar with Colin Contreary, Head of Content at Embrace, app performance analytics platform. Right now we use and rely on so many apps in our daily life, we don’t even register when you use all those apps - it’s just how you connect with your family, do your banking, getting around in a city, shop for a variety of things and so on. When all those apps do work we are happy, when they crash they drive us nuts. Sponsor This episode is sponsored by Perform[cb], leading outcome-based marketing company. Perform[kb] targets marketers' ideal audience and promotes brands with AI-powered, high-value placements on a pay for performance model. Get in touch with their user acquisition team today! In this episode: ✅  Identifying pain points ✅  The battle against app crashes and ANRs (stands for Application Not Responding) ✅  Case studies Links and Resources: Colin Contreary on LinkedIn Embrace websiteThe 2024 Mobile Developer Pain Points ReportBusiness Of Apps - connecting the app industry Quotes from Colin Contreary: "And so once they were started using Embrace, when they got user complaints, they were able to immediately look up the full user experience and see what exactly the issue was." "They're able to put out a hotfix for deep linking issues and hotfixes if they surface new crash patterns, which understandably happen when you have such a surge in interest during that big event. And so the end result of being able to immediately dive into those user experiences is that they were able to maintain 99.99% crash free rating, which is already incredible outside of a big event like Black Friday." Host Business Of Apps - connecting the app industry since 2012 A message from App Promotion Summit Tickets are available on all of our 2024 summits https://apppromotionsummit.com/ London – 25 Apr 2024NYC – 27 Jun 2024San Francisco – 26 Sep 2024Berlin – 5 Dec 2024

Every change in the app ecosystem, especially when it comes to tools and solutions introduced by Apple or Google, goes through a cycle - first you get a mix reaction, some people are thrilled, some are shaking their heads and rolling up their eyes, then they learn to adapt to this change - you can complain as much as you want but you aren’t in a position to cancel it, you need to adjust your workflow to move forward. So back in 2018, Apple released the SKAdNetwork and ever since it became a hot topic for endless discussions on conferences, chats on Reddit, as well as internal discussions in app marketing agencies, app development teams and so on. Today, we have Pablo to update you with what you need to know about SKAN 4.0 this year. Sponsor This episode is sponsored by Perform[cb], leading outcome-based marketing company. Perform[kb] targets marketers' ideal audience and promotes brands with AI-powered, high-value placements on a pay for performance model. Get in touch with their user acquisition team today! Today’s Topics Include: Pablo's backgroundWhat is Admiral MediaWhat's new in the SKAN 4.0 updateCommon mistakes marketers made with SKAN 4.0Admiral Media's approach to SKAN implementationThe role of Generative AI at being more efficient with the SKAN 4.0 frameworkPablo's wish list for the SKAN frameworkWhat Pablo would like to change about mobile tech the mostAndroid or iOS?Leaving his smartphone at home, what features would Pablo miss most?What features he would like to see added to his smartphone? Links and Resources: Pablo Pérez González on LinkedIn Admiral Media websiteBusiness Of Apps - connecting the app industry Quotes from Pablo Pérez González: "I have seen so many people reducing is investment in terms of user acquisition budgeting or just pausing completely the use acquisition on iOS devices because they didn't know how SKAN worked, right? So that's definitely something I don't recommend. Because if you proved that those users were working for you before, meaning that they were converting into revenue, then why not still acquiring  iOS  users, right?" "I have been using Generative AI in a few ways. The easiest answer would be it's helpful for Conversion Volume Mapping, right? But my experience says it's not there or it's not at a level I would expect yet." Host Business Of Apps - connecting the app industry since 2012 A message from App Promotion Summit Tickets are available on all of our 2024 summits https://apppromotionsummit.com/ London – 25 Apr 2024NYC – 27 Jun 2024San Francisco – 26 Sep 2024Berlin – 5 Dec 2024

We live the world of smart things - smart homes, smart cars (and I don’t mean the Smart car brand from Mercedes, in general - fleets of electric vehicles from Tesla, Rivian, Polstar and so on that are full of high tech that makes them smart). The list wouldn’t be complete if I wouldn’t mention, right - smartphones and apps. Before late 2022 we thought we saw it all and than ChatGPT happened - boom! People who didn’t follow AI research and development (meaning the majority of population) were shocked by what it was capable of doing and quite frankly they haven’t seen what it can do for science and medicine yet, mostly the focus has been on generation of text for marketing, online publication and so on. In this episode, we have Günay to talk about AI potential for mobile advertising and app marketing. Today’s Topics Include: Günay Aliyeva's backgroundWhat is GamelightGünay's thoughts about the state of AI and Generative AI in particularThe role of AI in mobile advertisingHow does AI fit into mobile app marketingThe cons and externalities of AI in mobile advertising and app marketingWhat Günay would like to change about mobile tech the mostAndroid or iOS?Leaving her smartphone at home, what features would Günay miss most?What features she would like to see added to her smartphone? Links and Resources: Günay Aliyeva on LinkedIn Gamelight websiteBusiness Of Apps - connecting the app industry Quotes from Günay Aliyeva: "And it's going to get just easier for image and video makers to perform better and to get better results and put their focus on something more strategic and something where we actually do need human input. You don't need actually a human  to sit and click so many times to create them. So it's it's just much easier for UA managers to do their job and perform better if they have all of those tools in hand." "There's always a need for a human who will direct it in the right direction and know how to implement the outcomes or what kind of data needs to be input to get what kind of results." Host Business Of Apps - connecting the app industry since 2012 A message from App Promotion Summit Tickets are available on all of our 2024 summits https://apppromotionsummit.com/ London – 25 Apr 2024NYC – 27 Jun 2024San Francisco – 26 Sep 2024Berlin – 5 Dec 2024

Science tells us that 80% of information we perceive every second we’re awake is visual. We make sense of this world around us by processing lots and lots of images and some of those images are mobile ads. Now, there are ads you just want to go away and never come back, some make you smile and some actually give you an incentive to try a new app or grab a specific app you’ve been looking for. In this episode, we’re going to talk to Jessica about how to pull this pretty tough feat - ramp up ad creatives production to boost your app growth. Today’s Topics Include: Jessica Gotti's backgroundWhat is PairedThe significance of mobile ad creativesPaired's first step on a quest to wrap up ad creatives productionPutting together a team to run ad creatives production in-houseFramework to run ad creatives production on scaleKPIsThe impact of that ad creatives wrap up on the bottom lineWhat Jessica would like to change about mobile tech the mostAndroid or iOS?Leaving her smartphone at home, what features would Jessica miss most?What features she would like to see added to her smartphone? Links and Resources: Jessica Gotti on LinkedIn Paired websiteBusiness Of Apps - connecting the app industry Quotes from Jessica Gotti: "Being able to leverage the creatives correctly and at scale has become mandatory for successful marketing strategies. Especially in today's marketing landscape, where we have to face so many limitations and challenges, creatives can help mitigating them. Let's think about the limitation in targeting brought by new Data Privacy Regulations, ATT’s policy. It's not us anymore actively targeting the audience we are after, but it's the creative that is finding the right audience for us, the one that resonates the best with our message." "Yeah, it's indeed fundamental having a clear creative exploration and testing framework to make everything work smoothly and facilitate collaboration among many stakeholders. So we came up with a seven step flow, which run on a weekly basis." "Success didn’t come right away. Getting to the first winning concept took much exploration and testing, almost 3 months […]. The new team had to learn about Paired and understand our audience, we had to set up and refine our framework multiple times" Host Business Of Apps - connecting the app industry since 2012 A message from App Promotion Summit Tickets are available on all of our 2024 summits https://apppromotionsummit.com/ London – 25 Apr 2024NYC – 27 Jun 2024San Francisco – 26 Sep 2024Berlin – 5 Dec 2024

User experience. This term has become so widespread and significant for business because we all use so many products and services and if you think about it - your interaction with those products and services can make your day or ruin it. Our smartphones and mobile apps have become our life companions and chances are your first thought in a morning can be about your experience with a mobile game the previous evening or watching something cool on Netflix or chatting with ChatGPT-4 on the OpenAI app and going philosophical about something. And if those apps worked flawlessly you had a great user experience, if they were buggy - you know what it feels like. In this episode, Eric will tell about common technical issues apps have, the evolution of users’ expectations for app experiences over the years, unique challenges for mobile product and engineering teams, and more. Today’s Topics Include: Eric Futoran's backgroundWhat is EmbraceThe most common app tech issues developers encounterThe evolution of app users' expectations for app experiences over the yearsUnique challenges mobile product and engineering teams faceApp categories that have the biggest problems with app qualityThe impact of unresolved app performance issues on app marketing metricsWhat Eric would like to change about mobile tech the mostAndroid or iOS?Leaving his smartphone at home, what features would Eric miss most?What features he would like to see added to his smartphone? Links and Resources: Eric Futoran on LinkedIn Embrace websiteBusiness Of Apps - connecting the app industry Quotes from Eric Futoran: "One of our customers actually got threatened recently. A voice-to-chat app, which has millions of users got threatened recently that their app would be pulled by Google because they were below or above the threshold that you would see in the Google Play console. We help with all those things, and then we help you prioritize." "And then they're throwing an alert which is really reactive. It's too late on mobile, your users are gone. And then because the release cycles, you're waiting a week, two weeks to a month. And then you're trying to get an approval cycle from Apple or Google, which is getting faster. That's not perfect. But you're still waiting. And like, even a week is too long for a lot of these issues, even the smaller ones that you seemingly don't think that are a big issue, but they can pile and so the pain is getting all these pieces to work together, but also getting your teams to talk a common language." Host Business Of Apps - connecting the app industry since 2012 A message from App Promotion Summit Tickets are available on all of our 2024 summits https://apppromotionsummit.com/ London – 25 Apr 2024NYC – 27 Jun 2024San Francisco – 26 Sep 2024Berlin – 5 Dec 2024

As so many app developers and publishers would agree, growing an audience for an app is a challenge. Nothing is static - you find a new marketing channel that works and for a while and you feel like you can finally breath again freely but then it becomes crowded with your competitors or the app industry wide change happens like Apple’s introduction of ATT framework and… - back to the drawing board. But today Luisa will tell you a story of what it takes to scale a subscription app for kids and if you feel like it should be even more challenging, you are right - it is. Today’s Topics Include: Luisa Zuleta's backgroundWhat Sago Mini and Toca Boca games are aboutLimitations in app marketing Luisa faced even before SKAD introductionBuilding relationships with partners to go through tough timesRethinking app audiencesReworking the marketing channelDefining LTV for an appWhat Luisa managed to achieve as the resultTakewaysWhat Luisa would like to change about mobile ad tech the mostAndroid or iOS?Leaving her smartphone at home, what features would Luisa miss most?What features she would like to see added to his smartphone? Links and Resources: Luisa Zuleta on LinkedIn Sago Mini websiteBusiness Of Apps - connecting the app industry Quotes from Luisa Zuleta: "So when you're advertising and producing kids apps, you are you have to face two sets of regulations COPA for the US and GDPR for Europe. Those regulations affect not only marketing, but also the app development, publishing, what kind of data you can collect inside the apps, and also monetization strategies. " "So it's not like any traditional gaming app where you look at your user base and you know that the user that's most engaged is the one who did level one to three in the first 20 minutes, or bought this pack or that. It's not applicable. Sometimes you could have a parent of a four year old having a strict screen time of two times a week." Host Business Of Apps - connecting the app industry since 2012 A message from App Promotion Summit Tickets are available on all of our 2024 summits https://apppromotionsummit.com/ London – 25 Apr 2024NYC – 27 Jun 2024San Francisco – 26 Sep 2024Berlin – 5 Dec 2024

There is this joke in Silicon Valley “US tech companies are great in software, Chinese ones are cool in hardware and EU make laws and regulations” Of course, there is always a kernel of truth in every joke and I would say that this one has a pretty big one. Big Tech has been in a free fly mode since the inception of Google. There have been very few regulations for which you don’t event need fingers on your both hands to count. But things change and right now regulations are coming. Today Michael will tell us about the EU’s Digital Markets Act - what it is and what are its implications for app developers and publishers. Today’s Topics Include: Michael Bilotta's backgroundWhat is WorldlineDigital Markets Act: definition and implications for app developers and publishersThird-party payment systems providers responseThe advantages of implementing third-party billing for mobile app developers and publishersTrialing alternative payment systems with customers in South Korea, implications for the USWhat Mike would like to change about the mobile teach the mostAndroid or iOS?Leaving his smartphone at home, what features would Mike miss most?What features she would like to see added to his smartphone? Links and Resources: Michael Bilotta on LinkedIn Worldline websiteBusiness Of Apps - connecting the app industry Quotes from Michael Bilotta: "So the Digital Markets Act is multifaceted, and essentially what it's looking to do is regulate the way that big tech can operate in the EU really from the perspective of ensuring that there are not these monopolies that are created because of the fact that these big tech companies are so expensive. " "So when a payment goes through the traditional app store, it goes into kind of a black box that nobody is super familiar with, nor do we really understand exactly how that payment is being processed. But through a third party payment provider, we can do things like smart routing, where if a transaction fails initially, we can try and route it to another financial institution and see if we can get an acceptance. " Host Business Of Apps - connecting the app industry since 2012 A message from App Promotion Summit Tickets are available on all of our 2024 summits https://apppromotionsummit.com/ London – 25 Apr 2024NYC – 27 Jun 2024San Francisco – 26 Sep 2024Berlin – 5 Dec 2024

Another week another bonus episode for you, this time it is the Boosting User Engagement and App Retention panel discussion from our App Promotion Summit Berlin that we hosted back on November 30 last year. Every app marketer would agree that App Retention is absolutely crucial for a mobile app project to become sustainable. To address a number of questions about app user engagement and retention we had: Ioana Iordache, Head of Retention at BlacklaneTobias Lüder, Head of CRM at Delivery HeroIsabelle Matuschka, Senior CRM Manager at BlinkistNiklas Henckell, Head of Community Development at JodelJon Genovard, CRM & Retention Manager at ShareTheMeal, United Nations World Food Programme. The focus of this panel was on: ✅ real life case studies for retaining app users ✅ measuring app user retention ✅ how of app users habits fit in their usage of apps regularly Host Business Of Apps - connecting the app industry since 2012 A message from App Promotion Summit Tickets are available on all of our 2024 summits https://apppromotionsummit.com/ London – 25 Apr 2024NYC – 27 Jun 2024San Francisco – 26 Sep 2024Berlin – 5 Dec 2024

What are you watching these days? The Morning Show or Foundation on Apple TV+? Jack Ryan on Amazon Prime? Are you listening music on Apple Music or Spotify? In other words - we live in a streaming world. Initially it was cool to have Netflix for all your online movie watching time and now there are Netflix, Amazon Prime, Apple TV, Hulu, Peacock, Paramount Plus, Max (which you may still call HBO Max), Disney +. All these platforms charge you around $10 a month, but when you decide to go with a few of them at the same time, it adds up pretty quickly. People clearly need to decide what platforms to choose because they both don’t have enough money and don’t have time to watch all of it and so they have to choose.  And this is just movies, there are streaming apps for gaming, fitness, podcasts, and more. In this episode we have Chris to help us out with your app growth strategy to survive these streaming wars. Today’s Topics Include: Chris Puga's backgroundWhat is Creative ClicksWhy content curation is important for streaming appsHow to make a first impression good while app onboardingHow to make your app users stick to the appExamples of successful app growth strategiesTakewaysAndroid or iOS?Leaving his smartphone at home, what features would Chris miss most?What features she would like to see added to his smartphone? Links and Resources: Chris Puga on LinkedIn Creative Clicks websiteBusiness Of Apps - connecting the app industry Quotes from Chris Puga: "From the brand's perspective, it's simple, like content creation is important because a seamless user experience is no longer a luxury or a nice to have, it's a necessity." "I think deep linking  is a great way to make a good first impression. I think not inundating new users with a lengthy user flow. I think that's huge. That is an amazing way to make a good first impression." Brought to you by Business Of Apps App industry marketplaceInsightsApp Growth videosApp DataApp Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London – 25 Apr 2024NYC – 27 Jun 2024San Francisco – 26 Sep 2024Berlin – 5 Dec 2024

This week we have another bonus episode for you, this time it’s the App Growth Strategies for 2024 panel discussion from our App Promotion Summit Berlin that we hosted back on November 30, 2023.  On the panel we had: Wendy Tai, Head of Performance Marketing at WoltAra Salbashian, Head Of Digital Marketing at FREENOWAlexander Beresford, Chief Growth Officer at TaxfixRodolphe Helderwerdt, Head of Marketing at Tandem. App Growth is one of evergreen themes in app marketing, it was relevant and important five years ago, it was crucial last year and it continues to be on minds of app marketers this year. The focus of this panel was on: ✅ effective team management. ✅ what trends can be seen in the market ✅ suggestions for app growth 💯   Ladies and gentlemen, without any further ado - the App Growth Strategies for 2024 panel. Brought to you by Business Of Apps App industry marketplaceInsightsApp Growth videosApp DataApp Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London – 25 Apr 2024NYC – 27 Jun 2024San Francisco – 26 Sep 2024Berlin – 5 Dec 2024

Happy 2024 everybody! It’s time of the year when we think about resolutions like keeping yourself fit and so fitness can be one of the things on your mind right now. How about keeping your fitness app fit? I bet just like with keeping yourself in shape you wouldn’t mind to learn from other folks’ experience, wouldn’t you? In this episode, I have Mansi to tell you about the lessons she’s learned growing and keeping the MyFitnessPal app in shape. Today’s Topics Include: Mansi Sharma's backgroundWhat is MyFitnessPal appHow to conduct a proper researchThe role of ad creative and targeting in running an app ad campaignA scaling of a mobile user acquisition campaignAssessing user acquisition budget spendingTesting app marketing campaign hypothesesHow do you compete effectively?TakeawaysAndroid or iOS?Leaving his smartphone at home, what features would Mansi miss most?What features she would like to see added to his smartphone? Links and Resources: Mansi Sharma on LinkedIn MyFitnessPal appBusiness Of Apps - connecting the app industry Quotes from Mansi Sharma: " So, for example, if the category is not big enough, we need to come up with category expansion campaigns, which would be much more broad reaching and sort of educational in nature. However, if the category is okay and our budgets are still small and we need results in the short term, I'd focus on growing my market share by reaching out to people who are already in the category right and win them over to my side. " "So creative wins over targeting because what I found is that a good creative can break the targeting barriers. So for example, if you have designed a creative for a 25 year old male, if it is designed well, it can also work for a 45 year old male." Brought to you by Business Of Apps App industry marketplaceInsightsApp Growth videosApp DataApp Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Like with many things in business, when it comes to app marketing people either rely on data to make decisions or listen to their gut feeling. We are strongly suggesting to do the former, we encourage you to do your best to keep it rational and follow the data, be a scientist in your field. In this episode, Steve will make the case for you showing what A/B testing reveals about app engagement, paywalls, and more. This episode is special to celebrate the beginning of 2024 - you can either listen it here or actually watch it on our YouTube channel. Today’s Topics Include: Steve P. Young backgroundWhat is App MastersWhat does A/B testing reveal about app engagement?Is introducing a paywall on onboarding a great idea?Do discounts for app subscriptions work?The significance of customizationHard and soft paywallsThe right number of plans for app subscriptionsWhat A/B testing tells us about an efficient Call-To-ActionWhat Steve would like to change about app industryTakeaways Links and Resources: Steve P. Young on LinkedIn App Masters websiteVideo version of the episode on YouTubeBusiness Of Apps - connecting the app industry Quotes from Steve P. Young: "Now I had Yeva from Headway, the product manager. And she said when you have a longer onboarding, we've actually seen our clients from their data that longer onboardings actually lead to higher conversions. Yes, there will be more drop offs, but the people actually make it all the way through will actually subscribe. And the people who drop out, they were never probably going to subscribe it anyways. " "I mean, frankly, in life, just think like a scientist, like everything is an experiment. We have a hypothesis, which may come from our gut, but we're going to test it out, and then we're going to let data decide." Brought to you by Business Of Apps App industry marketplaceInsightsApp Growth videosApp DataApp Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Generative Pre-trained Transformer or better known to you as ChatGPT. This Generative AI, based on a large language model, was launched by OpenAI on November 30th last year. You might have heard about OpenAI’s very recent turmoil with its CEO, Sam Altman’s firing and re-hiring 5 days later. Of course such a twist with a company worth 80$ billion grabbed your attention. Speaking of money - how Generative AI can help you to boost your app’s monetization strategy? It’s a good question and we have Jenny to help us to figure it out. Today’s Topics Include: Jenny Kay Pollock backgroundJenny's take on the current state of Generative AIHow app developers and brand can figure out if Generative AI is a good fit for their appHow Generative AI can help with app monetizationHow to create effective prompts for Generative AIWhat Jenny would like to change about app marketingTakeaways Links and Resources: Jenny Kay Pollock on LinkedIn A free AI Prompt Engineering worksheet to help you save time and boost app revenue with AI support.Women and AI (WAAI) on LinkedInwww.womenandai.com - join a community focused on advancing the field of artificial intelligence by empowering and amplifying the voices of women in technology.Business Of Apps - connecting the app industry Quotes from Jenny Kay Pollock: "AI’s power to drive business growth is exciting! Organizations and individuals can partner with generative AI to create something better or faster!" "AI is not going to take your job. You’re just going to have to partner with it. Collaborate with the AI to supercharge your efforts." "The [AI] technology is moving fast and things like corporate governance and legislation can be slow to catch up. Your board should be talking about AI strategy and AI policies."   "AI is a new frontier and with that comes a new opportunity for more diversity." Brought to you by Business Of Apps App industry marketplaceInsightsApp Growth videosApp DataApp Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

App user acquisition is so important across mobile platforms, countries and languages - we all understand the challenge and significance of connecting your app with users. We also are pretty familiar, way more than we would like to, with the notion of a mobile app churn. This infamous situation when people, users of your app you spent so much energy to find, abandon the app. In this episode, we will be talking about how to prevent app subscriber churn in particular. When people leave your paid app it’s a problem but not as big as when they pay you a subscription fee and they stop using your app. Today’s Topics Include: Vahe Baghdasaryan backgroundWhat is CoinStats todayWhat is App Subscriber churnUnintentional users churn and how to mitigate itIntentional users churn and how to mitigate itApp Analytics tools Vahe suggestsSwitching the tables: the case when Vahe was an app user who was persuaded to stick to the appAndroid or iOS?Leaving his smartphone at home, what features would Vahe miss most?What features he would like to see added to his smartphone? Links and Resources: Vahe Baghdasaryan on LinkedIn CoinStats companyVahe's coaching pageVahe's courseBusiness Of Apps - connecting the app industry Quotes from Vahe Baghdasaryan: "Subscriber churn is inevitable, but implementing the right interventions  can make it healthy." "Giving this your customers a grace period is always a good idea. Another very important thing here is incorporating life cycle marketing in terms of transactional communication with the users that you fail to charge. For example, if you fail to charge, send them an email notification that says your payment didn't go through. " "So the biggest takeaway from here is like if you're gonna ask them to update their billing information, there's something that is that has a lot of friction in it. And your strategy should be also how am I gonna like minimize the friction? " Brought to you by Business Of Apps App industry marketplaceInsightsApp Growth videosApp DataApp Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Ok, if you work in a brick-and-mortar mall you can see your customers in person daily and you even have a chance to know some of them better than others. If you own a mobile app, you stare at your laptop’s screen and you better have a good consumer intelligence platform in hand to have a clue about what people use your app, so you can serve them well. In this episode we have Paul to talk about his company’s “AppLife Report 2023 Vol. 2” report that talks about app users’ behavior. Today’s Topics Include: Paul Neto's backgroundWhat is Measure Protocol todayBird-view on the AppLife Report 2023 Vol. 2Generational differences in app preferencesTikTok users' behaviorCustomers' journeysPriority engagement for mobile appsTop 5 trendsWhat Paul would like to change about the ad tech todayAndroid or iOS?Leaving his smartphone at home, what features would Paul miss most?What features he would like to see added to his smartphone? Links and Resources: Paul Neto on LinkedIn Measure Protocol companyAppLife Report 2023 Vol. 2Business Of Apps - connecting the app industry Quotes from Paul Neto: " And I think we're just in the early stages and maybe underappreciate some of the changes that are being driven by  TikTok. So, for example, the volume is immense. If you look at younger audiences, they're browsing about 5,400 videos a month. Older audience, it's around, 1,600 videos. That's a massive amount of content. Secondly, actual engagement with the app is, through the ceiling." "And so we look at what are some of the top apps that people use when they first pick up the phone. And we see often it's for communication for across for all the generations. So things like messaging, Snapchat or even Discord tend to be ranked relatively high, of the reason why you pick up this device. So it often ends up being communication or some kind of entertainment. And entertainment will be things like Instagram, TikTok and YouTube. All those tend to bubble to the top." Brought to you by Business Of Apps App industry marketplaceInsightsApp Growth videosApp DataApp Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Unless you’re listening to me from Mars or some other planet, you know that today cybersecurity as important as the physical one, they both are intertwined and security breaches are being reported almost daily. It’s about personal data security on your phone and computer and security of big corporations and non-profit. In this episode, we invited Greg to talk about security in the app development process. Today’s Topics Include: Greg Ellis backgroundWhat is Digital.ai todayWhat is DevSecOps, benefits and challengesPractices and tools for DevSecOpsHow to improve app development teams' security performanceHow to handle security incidentsWhat Greg would like to change about the Big Tech todayAndroid or iOS?Leaving his smartphone at home, what features would Greg miss most?What features he would like to see added to his smartphone? Links and Resources: Greg Ellis on LinkedIn Digital.ai companyBusiness Of Apps - connecting the app industry Quotes from Greg Ellis: "We've actually heard of some customers that inadvertently release a non protected application out in the wild. And so you really want to make sure that you've got those tools in place to catch that. But then once the applications themselves are deployed, it's just as important to ensure that those apps are monitored for active attacks and collecting thread analytics and then responding in real time via runtime application self protected and feeding those insights into the next. Devsecop cycle." "So that human aspect still needs to be in there. And Ai isn't going to necessarily be the end all and be all, but it's there really to augment the work that we're doing and try to reduce our workload. And that combination of Ai technologies and human intelligence really creates a more robust defense against security incidents and vulnerabilities in these mobile app environments." Brought to you by Business Of Apps App industry marketplaceInsightsApp Growth videosApp DataApp Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

How was your shopping this year? How long is your Amazon 2023 Orders list by now? Of course it wasn’t only you and it wasn’t only about Amazon (even though you may justifiably have an impression that it’s always about Amazon :-) ) - well, the whole planet went shopping every second on multiple retail apps. To comprehend that scale we’ve invited Lexi to talk about one of the latest Data.ai reports “Strategies to master retail on mobile” Today’s Topics Include: Lexi Sydow backgroundWhat is Data.ai todayStrategies to master retail on mobile report overviewPerformance Score benchmarkHow much time people spent in retail apps in Q3, 2023Number of downloads for shopping apps in Q3, 2023Newcomers and surprises on the Top 10 Shopping Apps listTakeaways Links and Resources: Lexi Sydow on LinkedIn Data.ai companyStrategies to master retail in mobileBusiness Of Apps - connecting the app industry Quotes from Lexi Sydow: " It (the Performance Score benchmark) basically gives you this sort of compass to see how you're performing in what sectors you might need to improve. So it's acquisition, engagement, sentiment and monetization of your app. And so you can dive deeper into each of these buckets and see where you might need to focus more on your strategy. And the beauty of this metric is that it is also driven by applied AI and it is a great sort of almost like a credit score for an app." "So seeing that many new downloads is really impressive because we do see a lot of e commerce players that are coming in now across the spectrum. " "Shein did something really interesting. Shein is obviously a fast fashion and its targeting tends to be more Millennial women. And they think their app very Instagramable in its presence. It kind of looks like a social app more than a shopping app at time. Even the images of clothes look like an influencer is curating it, not a corporation that's taking it in a room with models, you know, informal." Brought to you by Business Of Apps App industry marketplaceInsightsApp Growth videosApp DataApp Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024