The SDM Show

Rob Cairns shares his podcast origin story and why he got into podcasting.

Rob Cairns talks to Todd Jones about creating demand. Show Highlights: 1. What is demand? 2. How to include demand in copywriting. 3. How VHS made a demand. 4. The best product does not always win.

Rob Cairns talks to Bud Kraus about his podcast Seriously Bud. Show Highlights: 1. What is Seriously Bud About? 2. What stories does the podcast tell? 3. What types of guests come on the show?

Rob Cairns talks about how to upgrade to WordPress 6.7 Show Highlights: 1. Backup first. 2. Update. 3. Test and test again.

Rob Cairns and Todd Jones talk about skills in copywriting. Show Highlights: 1. Research as a skill. 2. Understanding the culture of where you are writing. 3. What to look for when hiring.

Rob Cairns talks to Ryan Ryan Waaterbury about bad clients. Show Highlights: 1. Why do you need to fire your worst client every year? 2. Why some clients are not a good match. 3. How to manage your clients.

Rob Cairns and James Bullis talk about mental health. Show Highlights: 1. Why mental health is important. 2. Seeing a professional can help. 3. A great resource is mentioned in the show. 4. James shares his journey.

Warren Laine_Naida talks about how SEO is impacted by AI. Show Highlights: 1. AI is impacting search engines. 2. Google is in panic mode. 3. SEO is adapting to AI.

Rob Cairns talks to Michelle Frechette the busiest lady in WordPress. Show Highlights: 1. How many hats does Michelle wear? 2. How does Michelle manage her time? 3. A general WordPress discussion

Rob Cairns talks about charging what you are worth.

Rob Cairns talks to Todd Jones about What to Charge as a Copywriter. Show Highlights: 1. Thoughts on what to charge. 2. Do not charge by the word. 3. Other things to look at when charging for oopywriting.

Tim Nash talks with Rob Cairns about securing your website in uncertain times. Show Highlights: 1. How to lock your website down. 2. Backups and more backups. 3. What to watch for to help with yor website security.

Rob Cairns talks to Misty Rose Gold about Business Coaches: 1. Why a business coach? 2. What can I business coach help with? 3. How to makes changes.

Rob Cairns talks about why backups are more important when a natural diaster happens.

Rob Cairns talks to Ryan Waterbury about Alternative CMS systems. Show Highlights: As a business owner you can not put all your eggs in one basket.Alternative to WordPress.You must future proof your business.

Rob Cairns and Todd Jones talk about putting value in your branding story. Show Highlights: 1. Why to tighten up for message. 2. Find a story around your values. 3. Examples of what to say.

Rob Cairns talks about why blocking people on social media is bad. You can not protect yourself or your brand if you do.

Rob Cairns talks to Jeff Brown about why he followed his passion. Show Highlights: 1. When is it time to follow your passion? 2. What to consider when following your passion. 3. How to make the right decision for you.

Rob Cairns talks about showing people you care in this podcast.

Warren Laine-Naida joins the SDM show to talk about SEO and accessibility. Show Highlights: 1. Why SEO. 2. How do SEO and Accessibility relate? 3. Things you should do on your website.