In this episode, host Muhammida El Muhajir recounts selecting Pharrell to collaborate on a Nike sneaker design project and working with the iconic producer to bring his luxury-inspired Nike dunk to life as well as booking NERD to produce music for Nike Europe's Stickman ad campaign.
Both Nekeda and Muhammida discuss artist/brand collaborations in depth and the need for artists/managers to stay close with brand reps while also highlighting their experience as young women working in the very male-dominated sports/sneaker industry.
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